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s: Repeat visits 51% of page views per visit 49% Repeats Registered Clicked a “Buy” Link Uniques Content Social One Example, cont.: Those that Purchase, Tend to be More Engaged Engagement levels are greater among those who have initiated a purchase through a sociallyenabled entertainment site Content % Higher Total site visits 149% more Total time on site 194% greater Total no. of page views 224% more Total no. of video plays 186% more Social % Higher Commented any content 207% more Rated any content 662% more Shared any content 288% more Clicked “buy” link The new content business architecture: 4 1 “Social” (by itself) has low economic value Publish Engage Moize Renew Social + Branded Content = High Value New, interactive audience experiences 2 Leverage brand to bring audience to you 3 ? 靜夜四無鄰,荒居舊業(yè)貧。 , February 8, 2023