【文章內(nèi)容簡介】 une 2022 30 9 July 2022 35 27 June 2022 65 10 July 2022 62 28 June 2022 45 11 July 2022 32 29 June 2022 34 12 July 2022 40 30 June 2022 59 13 July 2022 35 1 July 2022 30 22 July 2022 28 15 July 2022 25 23 July 2022 51 16 July 2022 45 24 July 2022 60 17 July 2022 45 25 July 2022 16 18 July 2022 51 26 July 2022 none 19 July 2022 57 27 July 2022 67 20 July 2022 60 28 July 2022 19 Totals 564 Totals 533 Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Results obtained in the Pilot Study: Shopper Demographics: Gender, Age (range), Ethnicity, Clothing, Number of Shoppers in Group ?771 shoppers were recorded entering the Tom Thumb Store 3658 (Arlington, TX) between 11:18 am and 6:13 pm on 29 June 2022. Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Snack Aisle Product Engagement, by Gender (395 shoppers) 1078290116050100150200250M a l e F e m a l eN o . o f S h o p p e r s En g a g i n g w i th P r o d u c t b y G e n d e r T om T h u m b S t or e 3658 ( Ar li n gt on , T X) 29 Ju n e 2022No n E n g a g e d E n g a g e dDept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Shoppers on Snack Aisle by Age Range N o . o f S h o p p e r s b y A g e ( r a n g e )T o m T h u m b S t o r e 3 6 5 8 ( A r l i n g t o n , T X ) 2 9 J u n e 2 0 0 611661274421050100150200250300C h i l d T e e n Y o u n g A d u l t A d u l t E l d e r l y A d u l t I n d e t e r m i n a t eDept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Shoppers on Snack Aisle, by Ethnicity Eth n i c i ty o f S h o p p e r s T om T h u m b S t or e 3658 ( Ar li n gt on , T X) 29 Ju n e 202269%11%11%3%6%W h i t eBl ackL at i n oA s i anI n d et erm i n at eDept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 1788 (Plano, TX) 28 July 2022 Clothing: we obtained data on Tops, Bottoms, Shoes, and Hats for all Shoppers who appear in the snack aisle and in related areas covered by our video recorders Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 3658 (Arlington, TX) 29 June 2022 Snack Aisle Shoppers, by Hour 1921232521365058333825208 501020304050601 1 : 0 0 A 1 : 0 0 P 3 : 0 0 P 5 : 0 0 P 7 : 0 0 P 9 : 0 0 P 1 1 : 0 0 PT i m e of D ayN o. of S h op p e r s p e r H ou r on S n ac k A i s l eDept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 3658 (Arlington, TX) 29 June 2022 No. of Shoppers in Each Shopping Group ? 1 Shopper = 301 (76%) ? 2 Shoppers = 72 (18%) ? 3 Shoppers = 20 ( 5%) ? 4 Shoppers = 2 ( 1%) Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Shopper Behavior/Timing: We have obtained data on: ?time entering store, ?time in snack aisle, ?time at check out, ?time exiting store, ?total time in store Arlington Tom Thumb – 29 June 2022 Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 3658 (Arlington, TX) 29 June 2022 Shopper Timing: Entering the Store (1:39 pm) Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 3658 (Arlington, TX) 29 June 2022 Shopper Behavior on the Salty Snacks Aisle: Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Tom Thumb Store 3658 (Arlington, TX) 29 June 2022 Shopper Timing: Exiting the Store (2:27 pm) Dept. of Anthropology Safeway amp。 FritoLay Purchase Behavior Analyzing the Shopping Experience Data gathered from the MemoCam Digital Video Recorders can be used to analyze relationships between elements of the shopping experience that would not be revealed through other methods. For example, what is the correlation between the use of carts and tendency to engage FritoLay products? The following crosstabulation suggests that persons using baskets are only