kotler08_basic_marketingmanagement課件(編輯修改稿)
2024-11-14 15:21 本頁面
【文章內容簡介】 ience ? Services ? Goods ? Commodity 88 Customerization Combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. 89 Segmenting Consumer Markets ? Geographic ? Demographic ? Psychographic ? Behavioral 810 Demographic Segmentation ? Age and Life Cycle ? Life Stage ? Gender ? Ine ? Generation ? Social Class 811 Figure Profiling American Generations ? GI Generation ? 19011924
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