【正文】 營(yíng)銷管理培訓(xùn)資料下載 ) 169。 2020 Capgemini All rights reserved Xxx/yymmdd Structured Problem Solving and Hypothesis Generation, Author / 17 In structuring a problem, break it into smaller, easiertohandle ponents AND start with the right definitions US Car Market Light Trucks Passenger Cars Big 3 Mini Vans Sport Utility Vehicles Ford GM Chrysler But be careful — why does this not work? Consulting Skills Workshop (海量營(yíng)銷管理培訓(xùn)資料下載 ) 169。 2020 Capgemini All rights reserved Xxx/yymmdd Structured Problem Solving and Hypothesis Generation, Author / 8 Hypotheses are developed in three steps ? What are the real strategic issues? ? What is the impact on the organisation? ? What are the priorities? ? We think . . . ? It looks like . . . ? The right answer may be . . . ? The options could be . . . ? We believe this to be true . . . ? A series of statements, not yet backed by data ? Based on initial data search or expert opinions A number of assertions need to be true for a hypothesis to be valid. Is there a market for white label insurance products? ? Direct channels are growing ? Retailers have a strong channel and brand ? There are existing products Chubb Insurance can access new business by using the brand strength of Tesco resulting Is low cost of acquisition and profitable business Define the question Review and Describe Multiple Assertions Form the hypothesis 1 2 3 Consulting Skills Workshop (海量營(yíng)銷管理培訓(xùn)資