【正文】 luable asset to a pany. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names. The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand. The second strategy is innovation of technology, which helps enterprises gain its core petency. In the global era where technology emerges at a rapid speed, one has to adopt the latest technology, and also to pete for the speed of developing new ones. The success of Haier, the third largest household appliances manufacturer in the world, lies in its constant innovation. Over the past 16 years, Haier has invested a total of 7 billion RMB in technological development, using 6 percent of its ine for scientific research and the development of new products. At present, Haier39。t use pinyin, the phoic symbols for Chinese. Therefore, they couldn39。s development operational speed is turning out new products a day, maintaining its upperhand in the fierce petition. The third strategy is the establishment of modern management system. New Hope Group, the National Leading Enterprise for Agriculture, started from familyowned business. When the business was soaring and situation was changing, the family members had divergent views of management. To make sure of the development of their business, they decided to turn their pany into a limited liability one, distributing property rights efficiently. Because of this, the pany increased its petitiveness rapidly. Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the business cycle. With brand identity, technology and flexibility, China’s creative industries will blosso m and give China the cutting edge in the fierce global petition. One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China”. 三分鐘英語(yǔ)演講稿 （精選篇 3） Good morning, ladies and gentlemen, As I stand here speaking to you in English, I am already globalized. While shopping, I see the fair Chinese ladies carrying Prada handbags, I find they are globalized. Watching Harry Potter or Lord of the Rings with friends— yes, you can anticipate the refrain, we are all globalized! In this era of globalization, we are one way or another all globalized. But realize this: when people’s heads turn to the fresh things that globalization literally delivers to our doors , the traditional things which we take for granted bee ignored and sometimes fotten. ConsiderLao Qiang, an ancient form of opera. It has almost vanished from the stage and only fewer than 20 people know how to sing it. So, how can we discover and explore our traditional culture? How can we rejuvenate and share them with the whole world? Well, there are three factors we need to keep in mind. To begin with, the mass media plays a vital role in discovering traditional culture and connecting it with the widest possible audience. One evening in 2024, for example, when my father and I were watching the final round of the popular TV showStar Road, we both became fans for a contestant named A Bao. We were attracted by his high pitched tenor voice, his traditional Shaanxi folk tunes and Shaanxi costumes. Apparently we were not his only fans. Star Road has aroused great popular interest in Shaanxi folk music. Such media can help popular audiences to discover lost arts and introduce people to them for the first time. The mass media raise the people’s popular interest in the traditional arts, but