【正文】 evolution 4 Marketing refers to create consumer satisfaction of goods and services, and to make them from the enterprise teleport to consumer hands of all business activities. back Marketing concept 5 Find evaluation market opportunities Market segmentation choose target market Development of marketing mix and decide the market marketing budget Implementation and control marketing plan 二、市場營銷過程 back 6 7 Marketing idea Selling concept Product concepts Social marketing concept back Production concept 三、市場營銷管理哲學(xué)的演變 A basic principle, market research (一 ) Market research concept (二 ) Market survey characteristics (三 ) Market survey role (四 ) Market investigation procedure (五 ) market survey method 8 ?purpose ?diversity ?The whole process ?binding Special duty ?social ?scientific ?universality ?limitations