【正文】 udience: ?次要聽(tīng)眾：間接接受信息的人 What do they know and expect？聽(tīng)眾知識(shí)背景與需求 ? Empathize with novices（初學(xué)者） ?同理心 ? Deal with mixed background needs. ?滿足有不同背景的聽(tīng)眾的不同需求 ? Address second language issues ?強(qiáng)調(diào)外語(yǔ)因素 What do they feel 他們的感受和狀態(tài) ? What emotions do they feel? ?他們的感受 ? How interested are they in your message ?他們對(duì)你信息中的什么感興趣 ? What is their probable bias ?他們可能有什么偏見(jiàn) ? Is your desired action easy or hard for them? ?你要求的行動(dòng)對(duì)他們來(lái)說(shuō)是難還是易 What will persuade them 怎樣說(shuō)服他們 ? Persuade with audience benefits ?以觀眾利益說(shuō)服 ? Persuade with credibility ?以信用度說(shuō)服 ? Persuade with message structure ?以信息結(jié)構(gòu)說(shuō)服 Message Strategy ? Highlight your theme and purpose ?突出主題和目的 ? Skills of Highlighting. ?強(qiáng)調(diào)的技巧 ? Adjust your approach in different situations ?根據(jù)不同情況作調(diào)整 Highlight your theme and purpose. 強(qiáng)調(diào)主題和目的 ? The difference between –Data dump –And –Organised ideas –想想雜亂無(wú)章的數(shù)據(jù)堆和有條理的觀點(diǎn)之間有什么區(qū)別？為什么要強(qiáng)調(diào)主題 Skills of Highlighting 強(qiáng)調(diào)的技巧 ? Conclusions at the beginning or the end把結(jié)論放在開(kāi)頭或結(jié)尾 ? Organise the messages in points ?一條條地陳述觀點(diǎn) ? Choose the design cascade ?根據(jù)不同的重要級(jí)別來(lái)設(shè)