【正文】 Combined sales revenues of real estate firms among the top 100 in the three regions reached billion yuan (US$ billion), accounting for per cent of theNation’s total. The top enterprises in North China, East China and South China take up per cent, per cent and per cent of the country’s market share respectively.Along with their growing scale, the market share of the top 100 firms as a whole is on the rise.The total assets scale of the top 100 real estate firms has increased, with the emergence of a number of flagship enterprises.Among the top 100, seven panies boast assets of more than 20 billion yuan (US$ billion). The bined assets of these seven firms total billion yuan (US$ billion),which accounts for per cent of the total assets of the top 100.Through mergers and acquisition, the Beijing Capital Development Holdings Co Ltd has bee the largestscale enterprise, with assets totalling more than 50 billion yuan (US$ billion).Combined sales revenues of the top 10 firms, in terms of prehensive strength, reached billion yuan (US$ billion) last year, accounting for per cent of the nation’s market share.In 2004 and 2003, sales revenues of the top 10 firms stood at billion yuan (US$ billion) and billion yuan (US$ billion) respectively, taking up per cent and per cent of the industry’s total sales revenues.Total sales revenues of the top 10 increased per cent and per cent from 2004 and 2003, a trend showing the increasing influence the top 10 enterprises have on the Chinese real estate market.Predicting a sustained growth of the industry, most of the real estate firms are actively reserving land resources for future development.Last year, reserved land area of the top 100 firms reached million square metres , with 43 enterprises each having a reserved land area between 1 million and 5 million square metres. Nine enterprises each have a reserved land area of more than 10 million square metres, up from 2003 when there were only five such panies.Take China Vanke Co Ltd as an example. The pany’s newly built floor space was million square metres last year. At present, it has a reserved land area of more than 10 million square metres, proving that its reserves can sustain development for three years, if the existing developing scale is maintained.Based on the sufficient land reserves at hand, the top 100 firms reported they are planning to develop projects with a total floor space of million square metres in the next few years. Seven panies each have plans for more than 10 million square metres, and another 36 said they have planned floor space between 1 million and 5 million square metres.Based on their petence in risk control, the top 100 real estate firms showed an incredible profitmaking aptitude in 2005.The average annual return on total assets, return on equity and sales profit rate of the top 100 enterprises during the 200305 period were per cent, per cent and per cent respectively, according to the research report.In 2005, there were 33 firms among the top 100 with a return on total assets of less than 5 per cent. However, 20 enterprises realized a return on equity between 10 and 20 per cent and 38 panies achieved a sales profit rate between 10 and 20 per cent.The research report also indicates the net profit of the enterprises is rising steadily.In 2005, 58 per cent of the top 100 realized a net profit of more than 100 million yuan (US$ million),whereas the ratio was 48 per cent in 2004 and 34 per cent in 2003.On the other hand, the proportion of enterprises with a net profit of less than 100 million yuan (US$ million) was reduced to 42 per cent last year, down from 52 per cent in 2004 and 66 per cent in 2003.Increased profits strengthened the enterprises’financial liquidity. The average asset liability ratio was per cent, per cent and per cent in 2005, 2004, and 2003 respectively, showing the firms’ increasing abilities to pay back loans and to resist financial risks.As a pillar industry in China’s economy, the real estate sector pays more taxes to the State.The total amount of taxes paid by the top 100 real estate firms reached billion yuan (US$ billion) in 2005, according to the research report.Half of the enterprises each paid more than 100 million yuan (US$ million) in taxes. In addition, there are two panies with a tax payment of more than 1 billion yuan (US$ million) each. Taxes paid by China Vanke Co Ltd even reached billion yuan (US$174 million).Top 10 ratingsAccording to their indices in scale, growth potential and profitability, the China Real Estate Top 10 Research Team rated the specific top 10s for the top 100 Chinese real estate panies.China Vanke Co Ltd and China Overseas Land amp。出于對(duì)交易安全的保障，對(duì)物業(yè)管理的期望，消費(fèi)者發(fā)出對(duì)物業(yè)品牌乃至開(kāi)發(fā)商品牌的呼聲，將成為必然的趨勢(shì)。對(duì)內(nèi)，有助于各種關(guān)系的協(xié)調(diào)，工作目標(biāo)趨于一體性；對(duì)外，也自然形成了一定適應(yīng)系統(tǒng)，使企業(yè)形象更加鮮明。對(duì)尚未建立起來(lái)核心競(jìng)爭(zhēng)力的企業(yè)來(lái)說(shuō)，迫切需要盡快通過(guò)產(chǎn)品創(chuàng)新和市場(chǎng)創(chuàng)新構(gòu)建起核心競(jìng)爭(zhēng)力。對(duì)投資者，這意味著萬(wàn)科了解你的期望，回報(bào)一份令人滿意的理想收益。萬(wàn)科相信，每個(gè)人都有不同的追求、品味、喜好、生活方式等。而物業(yè)管理和小區(qū)規(guī)劃，是構(gòu)成萬(wàn)科地產(chǎn)品牌的兩大支柱。他提出了“網(wǎng)絡(luò)式安全管理模式”、“15分鐘快速反應(yīng)維修”、“零打擾”等新型的基礎(chǔ)服務(wù)，全程參與項(xiàng)目施工的質(zhì)量管理，充分保障未來(lái)住戶的利益。 萬(wàn)科價(jià)值鏈總體分析萬(wàn)科把注意力投入到了價(jià)值鏈上基本活動(dòng)中的每一個(gè)環(huán)節(jié)，通過(guò)整合手段來(lái)保證企業(yè)內(nèi)部?jī)r(jià)值鏈的各項(xiàng)活動(dòng)都能達(dá)到優(yōu)化和協(xié)調(diào)，這樣使得萬(wàn)科不但整體價(jià)值鏈流暢、完善，而且關(guān)鍵環(huán)節(jié)上也能集中資源。所以開(kāi)發(fā)商應(yīng)該順應(yīng)時(shí)代潮流，強(qiáng)化環(huán)保與科技意識(shí)。★ 評(píng)估結(jié)果報(bào)總部總經(jīng)理辦公會(huì)審批。至2005年12月31日止， 億元。而各個(gè)戰(zhàn)略環(huán)節(jié)是由企業(yè)多種能力所構(gòu)建的，這些環(huán)節(jié)上的能力又成為了間接作用于核心競(jìng)爭(zhēng)力的輔助要素。工程控制是房地產(chǎn)建設(shè)過(guò)程中的重要環(huán)節(jié)，良好的前期策劃和規(guī)劃設(shè)計(jì)需要工程建設(shè)的實(shí)現(xiàn)，并在工程建設(shè)過(guò)程中不斷完善?！皟r(jià)值鏈”由美國(guó)哈佛大學(xué)著名戰(zhàn)略學(xué)家邁克爾 4 地域性地域性特征是由房地產(chǎn)業(yè)本身的行業(yè)特點(diǎn)所決定的。第三個(gè)層次的競(jìng)爭(zhēng)主要是企業(yè)核心產(chǎn)品之爭(zhēng)。綜合來(lái)說(shuō)，核心競(jìng)爭(zhēng)力具有以下主要特點(diǎn):首先，核心競(jìng)爭(zhēng)力能夠顯著實(shí)現(xiàn)客戶看重的價(jià)值，即具有明顯的增值性。波特(Michael Porter)提出的產(chǎn)業(yè)競(jìng)爭(zhēng)理論為基礎(chǔ)，從企業(yè)內(nèi)在發(fā)展的觀點(diǎn)出發(fā)，認(rèn)為與企業(yè)外部環(huán)境相比，內(nèi)部資源是獲得超額利潤(rùn)和保持競(jìng)爭(zhēng)優(yōu)勢(shì)的決定性因素，其本質(zhì)是一種超越競(jìng)爭(zhēng)對(duì)手的不可模仿的整合控制能力。 房地產(chǎn)企業(yè)競(jìng)爭(zhēng)力不足 由于房地產(chǎn)企業(yè)忽略內(nèi)部管理，導(dǎo)致企業(yè)價(jià)值鏈整合不夠，而且我國(guó)房地產(chǎn)企業(yè)缺乏創(chuàng)新激勵(lì)機(jī)制，致使制造出的產(chǎn)品同質(zhì)化嚴(yán)重，消費(fèi)者滿意度不高，抱怨聲連連。按用途的不同，有住宅、商用、辦公、娛樂(lè)、旅游等等。目前，房地產(chǎn)行業(yè)的發(fā)展現(xiàn)狀大體可以總結(jié)為以下幾個(gè)方面：1 房屋市場(chǎng)價(jià)格漲幅趨緩2005年，在國(guó)家宏觀調(diào)控措施的影響下，房地產(chǎn)市場(chǎng)中的房?jī)r(jià)和投資漲幅過(guò)快的趨勢(shì)有所減緩。世界著名企業(yè)幾乎無(wú)一不在產(chǎn)品開(kāi)發(fā)、技術(shù)創(chuàng)新、管理方式、市場(chǎng)營(yíng)銷、品牌形象、顧客服務(wù)其中的若干方面具有獨(dú)特專長(zhǎng)，從而形成了核心競(jìng)爭(zhēng)力，取得了競(jìng)爭(zhēng)優(yōu)勢(shì)。房地產(chǎn)企業(yè)如何在今后的競(jìng)爭(zhēng)格局中立于不敗之地，則取決于企業(yè)競(jìng)爭(zhēng)力的強(qiáng)弱，特別是其核心競(jìng)爭(zhēng)力的高低。通過(guò)金融、稅收、調(diào)整土地供應(yīng)、住房供應(yīng)結(jié)構(gòu)等政策，使不良局面得到了遏制，引導(dǎo)房地產(chǎn)市場(chǎng)逐步走上健康、平穩(wěn)發(fā)展的軌道。第三，市場(chǎng)需求的廣泛性和多樣性。這樣的社會(huì)現(xiàn)實(shí)