【正文】 AbstractThis paper analyzes the present situation of the drug advertisement in our country from two aspects, and puts forward the measures to strengthen the management of drug advertisement in our country and the suggestion to improve the content of drug advertisement in our country. Advertisements of pharmaceuticals is a pharmaceutical production and operation enterprises bear the costs, introduce the specific varieties of drugs through certain forms of media, directly or indirectly sell their drugs and to guide rational drug use of consumers for the purpose of mercial advertising. Any use of a variety of media in the form of pharmaceutical advertising, including drug production, business enterprise product promotional materials, are drug advertising. On the one hand, China39。但近幾年違法藥品廣告宣傳情況嚴(yán)重，如何保證傳播信息真實(shí)可靠，促進(jìn)醫(yī)藥市場和諧發(fā)展已經(jīng)成為業(yè)內(nèi)人士較為關(guān)注的問題。從20世紀(jì)90年代初，我國就在一些城市試行廣告代理制，到了十多年之后的今天，仍是步履維艱。如若出現(xiàn)違法虛假現(xiàn)象，應(yīng)根據(jù)情況的嚴(yán)重程度追究直接責(zé)任人和主管人員的相關(guān)責(zé)任。廣告創(chuàng)意要取得成功，并為大多數(shù)人所接受，就必須切合公眾心理。父母給予我生命，養(yǎng)育我成人，教我為人處事。 （七）發(fā)揮群眾的監(jiān)份管理作用 群眾監(jiān)督管理可以有效地擴(kuò)大藥品廣告的監(jiān)督檢查管理范圍，有效地的加強(qiáng)藥品廣告的監(jiān)督管理工作，是藥品廣告監(jiān)督管理的重要組成部分，是形成一個完整、嚴(yán)謹(jǐn)、合理的藥品廣告管理體系的有益補(bǔ)充。同時，積極組織藥品監(jiān)管人員，開展藥品廣告專業(yè)技術(shù)崗位培訓(xùn)并定期考核人員素質(zhì)提高藥品廣告監(jiān)管人員的整體家質(zhì)。比如做藥品廣告，就一定要通過推薦者把某種藥品的功能、療效說出來，對應(yīng)著廣告表現(xiàn)出的疾病癥狀，試圖讓觀眾記住此藥的用途，而不是給觀眾一種視聽享受，讓他們因?yàn)閷V告的記憶而對藥品產(chǎn)生深刻印象。 on the other hand is the lack of domestic pharmaceutical advertising creative, advertising of drugs not contain between the cultural atmosphere, the whole gives the impression is too dignified.Key words: drug advertisement。 illegal advertisement。 （二） 廣告觀念中國人的處理方法則