【正文】 ted used. In terms of publicity, appearing in the outer Please discard the packaging in an garbage so as to remind and to raise people39。是材料的種類質(zhì)量，決定了產(chǎn)品的種類質(zhì)量。比如，在瑞典，藍(lán)色象征男子氣概，在日本是黑色，在荷蘭和瑞典則視藍(lán)色為女性色；紅色的美國和瑞典象征著清潔，而英國卻視為低等色等?！荆郏輨⒂⑽?著.《設(shè)計構(gòu)成》[M]. 湖南大學(xué)出版社，2006】、合理利用文字文字是交流思想、傳遞信息并能表達(dá)某一主題的符號，它承載者人類的歷史與文化。成功的包裝設(shè)計離不開色彩情感，巧妙地運(yùn)用商品色彩的情感表現(xiàn)規(guī)律充分發(fā)揮了色彩的各種心理特征，引起了人們的興趣與注意，受到一種特定隋緒的感染，呈現(xiàn)出一種積極、主動的心理活動。再如我們都很熟悉的可口可樂飲料(如圖)［］簡立道 著.《可口可樂聯(lián)合國》[M]. 河北教育出版社,2003，可樂公司的設(shè)計師們不斷對瓶體造型進(jìn)行改進(jìn)和完善。一個顧客在選購商品時，映入眼簾的首先是造型，因此，造型必須符合一般人的心理要求，適應(yīng)一定對象消費(fèi)群體的共同審美意識。同時包裝設(shè)計的創(chuàng)造性構(gòu)思和設(shè)計過程又將包裝領(lǐng)域(材料、容器、印刷、機(jī)械、市場、產(chǎn)品、技術(shù)等)的發(fā)展變化有機(jī)的聯(lián)系起來，從而為企業(yè)產(chǎn)品提供系統(tǒng)性的人性化包裝設(shè)計方案由此而生。人性化包裝設(shè)計背景傳統(tǒng)的包裝只重視滿足包裝三大功能中對商品保護(hù)和方便運(yùn)輸?shù)膬纱笠螅谥匾拇黉N功能上也是以商品角度出發(fā)進(jìn)行宣傳，忽視了商品與人間的緊密關(guān)系。關(guān)鍵詞：人性化、包裝、設(shè)計 Humanization packaging design thinkingWuhuoshengDepartment of Media and Communications, Guangdong Industry Technical CollegeAbstract：Humanization design is peopleoriented design, aim to accord with human physiological and psychological characteristics. Researching humanity packaging design can better guarantor of health and safety, satisfy people39。對于人性化包裝的設(shè)計研究，我們要從商品、環(huán)境、消費(fèi)者三者之間的關(guān)系和各自的特點(diǎn)出發(fā)，而其中消費(fèi)者是人性化核心所要研究的對象，目前社會，對于包裝設(shè)計的研究比較多，但人性化設(shè)計的并沒有真正的走入現(xiàn)代包裝的設(shè)計中，雖然已經(jīng)有設(shè)計者開始想到把人性化設(shè)計的概念導(dǎo)入其中，人性化設(shè)計的引入，一、沒有考慮到自身的特征是否與這些設(shè)計相吻合，二、沒有真正分析消費(fèi)者對產(chǎn)品的具體需求是什么，每個消費(fèi)者對于其不同的商品的需求是不一樣的，我們不能眉毛胡子一把抓，使人性化變成一種標(biāo)準(zhǔn)化的設(shè)計。同所有設(shè)計一樣，包裝設(shè)計也需要注入“人性化理念”和“人文關(guān)懷精神”。如果一件產(chǎn)品的封口設(shè)計比較復(fù)雜，開啟程序比較繁瑣，就會使兒童望而生畏，喪失信心，便會轉(zhuǎn)移注意力，不再愿意親近該產(chǎn)品。第3章 色彩圖案人性化在琳瑯滿目的商場中，色彩的刺激是使人們產(chǎn)生購買動機(jī)的一個重要因素。過多的色彩運(yùn)用不適宜大眾群體。［］劉麗華 編著.《包裝設(shè)計》[M]. 中國青年出版社，2009 色彩圖案與情感要求相統(tǒng)一通過色彩的表現(xiàn)把所需要的信息強(qiáng)化，也消費(fèi)者的情感需求進(jìn)行溝通協(xié)調(diào)，是消費(fèi)者對商品包裝發(fā)生興趣，促使其購買行為。當(dāng)然，這種基本的粒子料必須首先要無毒、無味、安全、衛(wèi)生，要符合食品用的衛(wèi)生標(biāo)準(zhǔn)，但在用它們加工制膜時，往往要加入不少助劑，如抗氧劑、熱穩(wěn)定劑、爽滑劑等，這些低分子量的助劑不能超出GB9685《食品容器、包裝材料用助劑使用衛(wèi)生標(biāo)準(zhǔn)》中規(guī)定的具體品種限制和最大使用量限制，在該標(biāo)準(zhǔn)中未被可的物質(zhì)，往往是對人體有害的東西，不允許使用，而被許可使用的物質(zhì)，也不能超過最大使用量界限，否則會造成蒸發(fā)殘渣或高錳酸鉀消耗量指標(biāo)不合格。它是從環(huán)境保護(hù)、經(jīng)濟(jì)發(fā)展的角度考慮產(chǎn)品開發(fā)生命周期(包括產(chǎn)品設(shè)計、原材料的提取、產(chǎn)品的制造、包裝、銷售和使用、用后的回收處置全過程)的污染預(yù)防要求；多方面使用資源與能源，從而降低產(chǎn)品生產(chǎn)和消費(fèi)過程對環(huán)境的影響，使其與地球的承載能力相一致。節(jié)儉意識將滲透到包裝設(shè)計的整個過程。以滿足功能要求的包裝,包裝作品倡導(dǎo)適當(dāng)?shù)陌b,減少資源浪費(fèi),減少包裝廢棄物環(huán)境造成的污染,實現(xiàn)真正的“綠色包裝和包裝節(jié)儉的下降對現(xiàn)實的感覺。有很多新的環(huán)保材料、紙漿等成型包裝材料用于隔熱、減震和防震、植物殼用合成樹脂做的混合的可降解材料、天然淀粉包裝材料和自動降解包裝材料。所以簡單明了的隱喻性質(zhì)的符號中,已廣泛應(yīng)用于包裝。易于使用和非常環(huán)保、有效的保護(hù)、合理的產(chǎn)品使用的資料,而且還可以減少環(huán)境污染。貨物離不開現(xiàn)代包裝,包裝和大容量、壽命短、資源消耗、廢物排放也很大。；作為商品的內(nèi)包裝及外包裝；裹包糖果； 作為粘性糕點(diǎn)的襯墊；做成包裝袋用以密封包裝食品；浸涂商品而將商品包于膜殼內(nèi)；制成一次性的飲料杯與快餐盛具等剛性與半剛性容器；制成腸衣、果衣與膠囊等。還有感謝我的同學(xué)，在我需要的時候提供了必不可少的幫助。強(qiáng)調(diào)各種類型的包裝資源與環(huán)境的研究,對整個提醒包裝設(shè)計過程中,整個產(chǎn)品生命周期的各個方面所采取的技術(shù)措施,綠色的。在綠波的外國企業(yè)領(lǐng)域也提議到公寓管理在企業(yè)越來越意識到,應(yīng)注重減少制造廢物排放的生產(chǎn)過程,建立合理的管理系統(tǒng)。設(shè)計合理的包裝結(jié)構(gòu)。包裝材料無害。這樣的經(jīng)濟(jì)、清潔的材料應(yīng)該大力推廣使用。摘要21世紀(jì)是環(huán)境保護(hù)的世紀(jì)。s health and Anquan and energy and resources to save.Thirdly, in a market economy, consumption is the driving force behind national economy for economic development, the development of society as a whole played a leading role or role in promoting. And frugality as a virtue, subject to market, the value can not be underestimated. Individual life, consumption of thrift, is it possible to more financial and material resources for production and trading activities to achieve profit maximization. Designers should focus on the strategic objectives of sustainable development, promote and market the main economic rationality coincide virtue of thrift, the establishment of the new economic conditions patible with the modern concept of frugality. Against waste, moderate consumption. Both thrifty, but also pay attention to rising consumption level. Among the various links in the packaging design highlights the moral value of thrift, looking for a cost savings but also has the advantage of both the sustainable packaging solutions.1, Rational design of packaging structures. In advocating green today, designers are seeking to meet certain functional requirements based on, and strive to save space, save money, easy to carry and be able to maintain the original performance of a shape design. For example, the Japanese designer of the cigarette box Onuki Zhuo redesigned to achieve a pact structure, small package brings to the product features breakthrough. Viewed from the side of the pouch with extra features not to be underestimated, not only incorporating soot, ash can be firmly locked by folding. Easy to use and very environmentally friendly, effective protection of the product, reasonable use of the material, but also reduce environmental pollution.. Designers in product packaging design should be as much as possible in the minimalist design concept under the guidance of design rational structure, plete functions, simple packaging style.In this era, of great significance to the implementation of green packaging.1. Implementation of green packaging is the participation in the global green revolution, an important move To the United Nations Conference on Human Environment in 1972 and the 1992 United Nations Conference on Environment and Development, represented a to protect the environment and conserving natural resources as the center of the green revolution, the rise in global. In the green wave of foreign corporate sector has also proposed to Apartments awareness among management in the enterprise, should pay attention to the production process to reduce waste emissions, establish a rational management system. Implement green management, summed up as 5R . 5R package implementation, will improve our living environment. Green consumption has led to the green revolution. Goods can not do without modern packaging, and packaging and high volume, short life, consumption of resources, waste emissions are also great. Therefore, the implementation of the green packaging, to develop pollutionfree green packaging in the green revolution of great significance.2. Implementation of the green packaging is t