【正文】 的含義 ..........................................................................................................................55第三單元 管理的性質(zhì) ..........................................................................................................................56第四單元 管理的職能 ..........................................................................................................................56第五單元 管理組織的基本類(lèi)型 ..........................................................................................................59第六單元 企業(yè)管理的概念 ..................................................................................................................62第七單元 企業(yè)管理的任務(wù) ..................................................................................................................63第八單元 企業(yè)管理發(fā)展的主要趨勢(shì) ..................................................................................................63第九單元 企業(yè)管理的外部環(huán)境 ..........................................................................................................64第十單元 企業(yè)對(duì)環(huán)境的影響作用 ......................................................................................................65第十一單元 企業(yè)的經(jīng)營(yíng)戰(zhàn)略 ..............................................................................................................66第二節(jié) 財(cái)務(wù)會(huì)計(jì)基礎(chǔ) .........................................................................................................71第一單元 財(cái)務(wù)會(huì)計(jì)的含義 ..................................................................................................................71第二單元 財(cái)務(wù)會(huì)計(jì)的概念框架 ..........................................................................................................71第三單元 財(cái)務(wù)報(bào)告及其目的 ..............................................................................................................72第四單元 會(huì)計(jì)信息的質(zhì)量特征 ..........................................................................................................73第五單元 資產(chǎn)負(fù)債表 ..........................................................................................................................74第六單元 利潤(rùn)表 ..................................................................................................................................77第七單元 現(xiàn)金流量表 ..........................................................................................................................793 / 379第三節(jié) 市場(chǎng)營(yíng)銷(xiāo)基礎(chǔ) .........................................................................................................83第一單元 市場(chǎng)營(yíng)銷(xiāo)的概念 ..................................................................................................................83第二單元 市場(chǎng)營(yíng)銷(xiāo)組合策略 ..............................................................................................................84第三單元 確定營(yíng)銷(xiāo)預(yù)算 ......................................................................................................................85第四單元 市場(chǎng)調(diào)查 ..............................................................................................................................86第五單元 市場(chǎng)預(yù)測(cè) ..............................................................................................................................87第四節(jié) 人力資源管理基礎(chǔ) .................................................................................................89第一單元 人力資源及特點(diǎn) ..................................................................................................................89第二單元 人力資源管理的含義與內(nèi)容 ..............................................................................................89第三單元 人力資源的規(guī)劃 ..................................................................................................................90第四單元 人力資源的開(kāi)發(fā) ..................................................................................................................91第五單元 人力資源的評(píng)價(jià) ..................................................................................................................93第五節(jié) 生產(chǎn)與運(yùn)作管理基礎(chǔ) .............................................................................................95第一單元 生產(chǎn)管理與生產(chǎn)過(guò)程 ..........................................................................................................95第二單元 組織生產(chǎn)過(guò)程的原則 ..........................................................................................................96第三單元 生產(chǎn)過(guò)程組織與生產(chǎn)方式 ..................................................................................................97第四單元 生產(chǎn)管理系統(tǒng) ......................................................................................................................98第四章 法律法規(guī)基礎(chǔ)知識(shí) .............................................................................101第一節(jié) 經(jīng)濟(jì)法基本知識(shí) ...................................................................................................101第一單元 經(jīng)濟(jì)法的產(chǎn)生與發(fā)展 ........................................................................................................101第二單元 經(jīng)濟(jì)法的概念 ....................................................................................................................102第三單元 經(jīng)濟(jì)法的特征 ....................................................................................................................103第四單元 經(jīng)濟(jì)法的調(diào)整對(duì)象 ............................................................................................................104第五單元 經(jīng)濟(jì)法律關(guān)系的概念 ........................................................................................................105第六單元 經(jīng)濟(jì)法律關(guān)系的主體 ........................................................................................................105第七單元 經(jīng)濟(jì)法律關(guān)系的內(nèi)容 ........................................................................................................106第八單元 經(jīng)濟(jì)法律關(guān)系的客體 ........................................................................................................107第九單元 經(jīng)濟(jì)法律關(guān)系的發(fā)生、變更和終止 ................................................................................107第十單元 經(jīng)濟(jì)法律關(guān)系的保護(hù) ........................................................................................................107第二節(jié) 知識(shí)產(chǎn)權(quán)法基本知識(shí) ...............................