電子商務(wù)教學(xué)日歷-courseoutline–(留存版)
【正文】 02 Retailing in Electronic Commerce Electronic Marketplaces What sells on the Internet Business Model of EMarketplaces Direct MarketingWeek 12 （～） Online Customer Services Active Electronic Intermediaries Reactive Electronic Department Store Procedures for Internet Shopping Aiding Comparison Shopping Impact on Traditional Retailing System The potential Winner amp。 LoserWeek 14 （～）Chap 03 Internet Consumers and Market Research Model of EC Consumer Behavior Variables Influencing Decision Making Process Consumer Purchasing DecisionMaking Model of Internet Consumer Satisfaction OnetoOne Marketing and eloyalty Implementing Customer Service in Cyberspace Tools of Customer Service Market Research for EC Intelligent Agents for ConsumersWeek 15 （～）Chap 04 Advertisements in Electronic Commerce Describe the objectives of Web advertisement, its types and characteristics Describe the major advertisement methods used on the Web, ranging from banners to chat rooms Describe various Web advertisement strategies Describe various types of promotions on the Web Discuss the benefits of push technology and intelligent agents Understand the major economic issues related to Web advertisement Describe the issues involved in measuring the success of Web advertisement as it relates to different ad pricing methods C
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