【正文】 Product o By Outsourcing o By the use of technology Key trends in the aerospace industry o Globalization of aerospace manufacturers o Outsourcing o Technical expertise Key Trends of aircraft development: o Consolidation o Fragmentation Boeing’s Positioning o Long distanceMedium capacity: Many o Short distanceHigh capacity: None o Long distanceHigh capacity: some o Long distanceLow capacity: Niche Boeing’s social media ?B2B social media to interact with its stakeholders( employees, buyers…etc) ? Design, assemble and support mercial jetliners ? Boeing 7series family of airplanes lead the industry ? Commercial Aviation Services (CAS) offers broad range of services to passenger and freight carriers ? Design, assemble and support defense systems ? World’s largest designer and manufacturer of military transports, tankers, fighters and helicopters ? Support Systems provides services to government customers worldwide ? Design and assemble satellites and launch vehicles ? World’s largest provider of mercial and military satellites。 develop working technology and workcentric solutions ? Provide financing solutions focused on customer requirements ? Develop advanced systems and technology to meet future customer needs 2020 2020 2020 2020 2020 Revenues 64,306 68,281 60,909 66,387 61,530 Net earnings 3,307 1,312 2,672 4,074 2,215 Operating margins % % % % % dollars in millions 20202020: Increase in Operating margin by % 20202020: Decrease in Operating margin by (%) 20202020: Decrease in Operating margin by (%) 20202020: Increase in Operating margin by % * Peek of Revenue amp。D initiatives by establishing relationships with universities in the UK (Cambridge, Cranfield and Sheffield ) to seek the best technologies and acquire talent. Boeing focuses on differentiating its products due to the petition. No Frills Low Price Hybrid Strategies Destined for Failure Focused Differentiation Perceived Service Benefits Price Market Peration Product Development Market Development Diversification Existing Products New Products Existing Markets New Markets Market Peration: Boeing should keep maintaining or increasing its market share of current products. Market Development: Boeing can achieve this by keeping its differentiation strategy to access new geographical markets Boeing Value Chain Component Manufactures Subsystem Manufacturers Engine Manufacturers Airframe Manufacturers Airlines Competition/ Market Absorption Capacity Demand Control Survival Competitive Position of Value Chain 0%5%10%15%20%25%30%35%Series 1 Series 1?New Airplane deliveries for 20202028 ?AsiaPacific as Boeing’s biggest market 31% ?Boeing Business Model ?Design, assemble and support mercial jetliners ?Design, assemble and support defense systems ?Design and assemble satellites and launch vehicles ?Integrate largescale systems。s largest aerospace and Defense Company. ?Boeing has customers in more than 90 countries around the world. ?Boeing employs more than 158,000 people across the United States and in 70 countries. ?Boeing operates three divisions: ? mercial airplanes ? Integrated Defense Systems (IDS) ? Boeing Capital Corporation (BCC) ?In 2020, the firm generated $ billion in revenue and $ billion in ine. ?Boeing’s newest airplane is the 787 Dreamliner. ?Competition: Airbus industries of Europe. CommercialAirplanesIntegratedDefenseSystemsBoeing Capital