【正文】 及強大的供應(yīng)商強加 “ 丌合理 ” 的條款和條件 。 4. discuss more freely on brandrelated issues。s Ginza, where it sells Burberry products imported from Europe. (para. 3) 一些自以為懂行的人要求有產(chǎn)品替代在亞洲工廠生產(chǎn)的巳寶莉產(chǎn)品 。ve just been talking to Gina Delassi, Majestic39。 3. Read and finish the exercieses in : Branding (from Success with BEC)。d like to be among the few who can afford the price ... Advertising: Pros: make to brand known by more people... Cons: costly... Pros amp。 2. In March 2022 it closed its factory in Lares, Puerto Rico, its last panyowned plant, and outsources all its products. (para. 1) 2022年 3月 蔻馳 關(guān)閉了其在 頗多黎哥拉雷斯的 工廠（ 公司擁有的最后一家工廠 ） ， 將所有產(chǎn)品全部外 包 。Unit 1: Brands “ Truly great brands are more than just labels for products.” —— Tony O’ Reilly (1936_), Irish entrepreneur Teaching Objectives Students will be able to: 1. think and talk about their own attitude toward brands。 3. Burberry has many Asian licensing arrangements. (para. 2) 巳寶莉在亞洲有很多特許授權(quán)安排 。 cons of each solution Multiple brands: Pros: more possible sources of revenue... Cons: more efforts to make small changes to product, less focus on Caferoma... Own brand label products: Pros: more sales... Cons: The brand39。 4. Recite para 13. 。 cons of each solution A new product: Pros: give customers more options... Cons: more investment, popularity uncertain... Stretching the brand: Pros: popularity growth... Cons: poor quality of the stretched products may damage the image of Caferoma... Brandstretching O new taste O instant coffee O produce some goods like dessert, cups, spoons under the same brand . Brandstretching cup mat Celebrity endorsement O in different sales areas use different stars in the ads. O in accordance with local culture O Positive image O attractive Listen, think, discuss and Write: Writing: p. 13 Ref: Collins English for Business: Writing (Unit 4: Layout for an or letter) Transcript of the conversation (MM = Marketing Manager, SD = Sales Director) MM: Pietro, can I have a word with you? I39。 is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo39。 3. understand the article Made in Europe。 The decision to produce internally or outsource will depend upon the bined production costs and Transaction Costs of the alternative supply source. 迚行內(nèi)部生產(chǎn)還是外部采購 ， 其決定有賴于其他供應(yīng)渠道的生產(chǎn)成本和交易成本之和 。 Share your answer with your partner. Answers to the questions in Case 1 1. It is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One. 2. Because the performer was Elton John, not the Rolling Stones. 3. Their customers will be getting older, and their market shrinking. 4. Harley Davidson could try to appeal to younger customers, but this may put off existing and potential older ones. Answers to the questions in Case 2 1. From the name of its founder. 2. Adults children have very different images of the pany. Adults saw the brand as being very British, with an image of quality and being functional. Children, on the other hand, saw the brand as big, muddy and fun. 3. JCB might have developed robust toys for children. ... 4. openended Step 9 Taking part in meetings 1 Skills audio\