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casts and unreliable fulfillment today create the bullwhip effect. 169。 1999 Andersen Consulting 8 Traditional functional alignments continue to impede Supply Chain Performance. — Misaligned Functional Goals amp。 1999 Andersen Consulting 4 Uncertainty in the supply chain results in significant variability Early Ontime Late Early Ontime Late Under Forecast Over Early Ontime Late Customer Demand Supplier Performance Manufacturing Customer Deliveries Raw Materials Finished Goods ? Past Performance ? Market Research ? Analytical Technique ? Incentive Programs ? Responsiveness ? Transportation ? Location ? Quality ? Process Design ? Product Design ? Capacity ? Quality By Tom Davis 169。 Behaviors— Purchasing Manufacturing Dis