【正文】 the ine tax were the equitable distribution of the tax burden and the raising of revenue. Since 1913 the . ine tax system has bee very plex. In 1913 the ine tax laws were contained in eighteen pages of legislation。 由于本理論水平比較有限，論文中的有些觀點(diǎn)以及對(duì) 廣告創(chuàng)意和消費(fèi)者行為 的歸納和闡述難免有疏漏和不足的地方，歡迎老師和專家們指正。所以導(dǎo)購(gòu)員對(duì)自己的 “ 熱心服務(wù) ” 有所收斂，學(xué)會(huì)揣摩顧客心理，對(duì)顧客的情緒保持敏感性，畢竟你的最終目的是促成顧客的購(gòu)買(mǎi)決定，如何講解和推銷(xiāo)商品都不過(guò)是達(dá)到該目的的手段，根據(jù)顧客需要和要求提供必要的信息也許比 “ 逢人便上 ” 、口若懸河更為可取。具有這種心理大多是收入水平較低，或習(xí)慣型消費(fèi)者。商業(yè)廣告借助現(xiàn)代媒體在很大程度上創(chuàng)造了商品的 符號(hào)價(jià)值 ， 就使人們的消費(fèi)更密切地與人們對(duì)商品的符號(hào)化崇拜聯(lián)系在一起 ， 同 時(shí)也使人們的消費(fèi)更深地打上盲目性、從眾性的烙印。生 活方式對(duì)消費(fèi)心理影響之深還體現(xiàn)在當(dāng)生活方式發(fā)生變化，們的 消費(fèi)行為 也隨之改變。因此基 于這種不一樣，未來(lái)的中國(guó)市場(chǎng) 需要按照區(qū)域差別進(jìn)行重新劃分 ，其實(shí)這里頭很有意思的就是將來(lái)往前走這個(gè)地區(qū)性有可能會(huì)更加強(qiáng)，在地區(qū)之間的追求差異性，可能會(huì)未來(lái)驅(qū)動(dòng)這個(gè)市場(chǎng)。中外廣告在創(chuàng)意上的差異是必定存在的，但這種差異并不是創(chuàng)意水平上的差異，而是創(chuàng)意方式和創(chuàng)意風(fēng)格上的差異。 南京郵電大學(xué) 2021 屆畢業(yè)論文 7 （ 2）刺激和引導(dǎo)消費(fèi)心理，產(chǎn)生消費(fèi)需求。 廣告創(chuàng)意可助客戶實(shí)現(xiàn)爆炸式增長(zhǎng)，在市場(chǎng)中以及在對(duì)消費(fèi)者的溝通中，應(yīng)用有效的創(chuàng)意訴求抓住關(guān)注重心形成良好的傳播效應(yīng) ， 創(chuàng)意是廣告的生命和靈魂所在，是消費(fèi)者接觸廣告時(shí) “ 引起興趣、形成記憶、最終購(gòu)買(mǎi) ” 這一刺激程序形成的重要指標(biāo)。 （ 2） 經(jīng)濟(jì)因素 。 （ 5） 個(gè)性化 。所以，在思考創(chuàng)意的時(shí)候，不妨先三百六十度地思索，從不同的角度去切入生成不同的想法，不要著急計(jì)較一個(gè)想法的文字和視覺(jué)表現(xiàn)。廣告創(chuàng)意最重要的責(zé)任之一就是建立品牌價(jià)值，努力實(shí)現(xiàn)品牌增值。變化加真相再加了解群眾的心理，則等于適合消費(fèi)者、能為消費(fèi)者接受之最新廣告創(chuàng)意。 在顧客就是上帝的今天，消費(fèi)者既是廣告的作用和對(duì)象，又是商品的購(gòu)買(mǎi)者，所以，廣告創(chuàng)意要想取得好的效果，必須以消費(fèi)者為中心，符合消費(fèi)者的心理和行為特點(diǎn)。楊曾說(shuō)：“廣告創(chuàng)意是一種組合，組合商品、消費(fèi)者以及人性的種種事項(xiàng)。同時(shí)，在廣告運(yùn)動(dòng)中，制定具有針對(duì)性的廣告媒介策略，對(duì)廣告媒介做創(chuàng)意開(kāi)發(fā)和選擇，也是廣告降低傳播成本的重要途徑。無(wú)論你的天分是否被埋沒(méi)，無(wú)論你是否自認(rèn)平凡，南京郵電大學(xué) 2021 屆畢業(yè)論文 3 既然你選擇了創(chuàng)意這個(gè)行業(yè)，要有 別人也會(huì)想到的想法，我不用 !的 骨氣 ， 目的在于激勵(lì)自己超越平庸，避免滿足自己六十分創(chuàng)意的 惰性 。無(wú)論創(chuàng)意產(chǎn)生的過(guò)程中思維是如何的發(fā)散，最初和最終都必須回到原始的創(chuàng)意目標(biāo)這一前提上來(lái)。所以，政治制度對(duì)消費(fèi)者行為的影響是客觀存在的，對(duì)消費(fèi)者的購(gòu)買(mǎi)行為有著不可忽視的影響。一個(gè)人可以同時(shí)屬于多種組織，如家庭 、俱樂(lè)部或其他組織。 （ 1）傳達(dá)商品信息，提高商品的認(rèn)知度。 阻礙作用的產(chǎn)生大部分是因?yàn)閺V告前期調(diào)研工作不到位而產(chǎn)生的，只要通過(guò)廣告業(yè)人士的不懈努力，這種 現(xiàn)象是可以避免的。 所以未來(lái)地區(qū)差異 對(duì)消費(fèi)者的行為將影響很大，地區(qū)差異 本身可能跟本身文化的歷史不一樣，也跟城市人口結(jié)構(gòu)不一樣。紅色歷來(lái)被我國(guó)視為 美滿 的象征，所以民間婚姻喜事都喜好紅色，以呈現(xiàn)歡慶熱鬧的氣氛。外來(lái)品牌要打入中國(guó)市場(chǎng) ， 要努力適應(yīng)中國(guó)的消費(fèi)文化環(huán)境 ， 表現(xiàn)在他們的廣告不斷中國(guó)化、本土化。以追求商品經(jīng)濟(jì)實(shí)惠為主要傾向的購(gòu)買(mǎi)心理。而顧客能否獲得以及多大程度上獲得這種良好的 “ 購(gòu)物心情 ” ，與其在購(gòu)物時(shí)是否能體驗(yàn)以及多大程度上體驗(yàn)到 “ 理解、尊重、真誠(chéng) ” 以及感受到 “ 自主思考、自由選擇、自主決策 ”緊密相關(guān)。 南京郵電大學(xué) 2021 屆畢業(yè)論文 16 致謝 從開(kāi)始寫(xiě)作至論文最終定稿，總共花費(fèi)了我 三 個(gè) 多 月 的時(shí)間，又重新上學(xué) 以來(lái)所有的業(yè)余時(shí)間，雖說(shuō)在繁忙的工作之余要完成這樣一篇論文的確不是一件很輕松的事情，但我內(nèi)心深處卻滿含深深的感激之情。s plan contribution must meet certain minimum standards as to employee participation and vesting and employer funding. ERISA also approved the use of individual retirement accounts (IRAs) to encourage taxdeferred retirement savings by individuals. The Economic Recovery Tax Act of 1981 (ERTA) provided the largest tax cut up to that time, reducing the maximum individual rate from 70 percent to 50 percent (Pub. L. No. 9734, Aug. 13, 1981, 95 Stat. 172). The most sweeping tax changes since world war ii were enacted in the Tax Reform Act of 1986. This bill was signed into law by President ronald reagan and was designed to equalize the tax treatment of various assets, eliminate tax shelters, and lower marginal rates. Conservatives wanted the act to provide a single, low tax rate that could be applied to everyone. Although this single, flat rate was not included in the final bill, tax rates were reduced to 15 percent on the first $17,850 of ine for singles and $29,750 for married couples, and set at 28 to 33 percent on remaining ine. Many deductions were repealed, such as a deduction available to twoine married couples that had been used to avoid the marriage penalty (a greater tax liability incurred when two persons filed their ine tax return as a married couple rather than as individuals). Although the personal exemption exclusion was increased, an exemption for elderly and blind persons who itemize deductions was repealed. In addition, a special capital gains rate was repealed, as was an investment tax credit that had been introduced in 1962 by President john f. kennedy. The Omnibus Budget Reconciliation Act of 1993, the first budget and tax act enacted during the Clinton administration, was vigorously debated, and passed with only the minimum number of necessary votes. This law provided for ine tax rates of 15, 28, 31, 36, and percent on varying levels of ine and for the taxation of social security ine if the taxpayer receives other ine over a certain level. In 2021 Congress enacted a major ine tax cut at the urging of President gee w. bush. Over the course of 11 years the law reduces marginal ine tax rates across all levels of ine. The 36 percent rate will be lowered to 33 percent, the 31 percent rate to 28 percent, the 28 percent rate to 25 percent. In addition, a new bottom 10 percent rate was created. Since the early 1980s, a flatrate tax system rather than the graduated bracketed method has been proposed. (The graduated bracketed method is the one that has been used since graduated taxes were introduced: the percentage of tax differs based on the amount of taxable ine.) The flatrate system would impose one rate, such as 20 percent, on all ine and would eliminate special deductions, credits, and exclusions. Despite firm support by some, the flatrate tax has not been adopted in the United States. Regardless of the changes made by legislators since 1913, the basic formula for puting the amount of tax owed has remained basically the same. To determine the amount of ine tax owed, certain deductions are taken from an individual39。從長(zhǎng)遠(yuǎn)來(lái)看，這種 “ 真誠(chéng) ” 有助于贏得 顧客更高的滿意度及忠誠(chéng)度，從而實(shí)際上更有利于企業(yè)和公司的利益。 (4)求美心理 。誠(chéng)然，這種 自主 權(quán) ，決不是隨意定價(jià)，更不是濫定，它必須遵循市場(chǎng)經(jīng) 濟(jì)規(guī)律和價(jià)值規(guī)律，在適應(yīng)市場(chǎng)變化、符合消費(fèi)心理、有利營(yíng)銷(xiāo)目標(biāo)實(shí)現(xiàn)基礎(chǔ)上的“自主”。中國(guó)擁有博大精深的傳統(tǒng)文化 ， 反映在中國(guó)老百姓的消費(fèi)行為上是講究節(jié)儉、實(shí)用 、 突出團(tuán)圓等 ， 所以在商業(yè)廣告中人情味很濃 ， 創(chuàng)意人通常習(xí)慣把情感通過(guò)創(chuàng)作反映到廣告作品中。 南京郵電大學(xué) 2021 屆畢業(yè)論文 10 （ 2） 儒家文化對(duì)奢侈