【正文】 ame was played in Minnesota in 1895, with nine players to a side and a final score of nine to three. A year later, the first fiveman teams played at the University of Chicago. Baskets were now constructed of twine s but it was not until 1906 that the bottom of the s were open. In 1897, the dribble was first used, field goals became two points, foul shots one point, and the first professional game was played. A year later, the first professional league was started, in the East, while in 1900, the first intercollegiate league began. In 1910, in order to limit rough play, it was agreed that four fouls would disqualify players, and glass backboards were used for the first time. Noheless, many rules still differed, depending upon where the games were played and whether professionals, collegians, or YMCA players were involved. College basketball was played from Texas to Wisconsin and throughout the East through the 1920s, but most teams played only in their own regions, which prevented a national game or audience from developing. Professional basketball was played almost exclusively in the East before the 1920s, except when a team would barnstorm into the Midwest to play local teams, often after a league had folded. Before the 1930s very few games, either professional or amateur, were played in facilities suitable for basketball or with a perfectly round ball. Some were played in arenas with chicken wire separating the players from fans, thus the word cagers, others with posts in the middle of the floor and often with balconies overhanging the corners, limiting the areas from which shots could be taken. Until the late 1930s, all players used the twohand set shot, and scores remained low. Basketball in the 1920s and 1930s became both more anized and more popular, although it still lagged far behind both baseball and college football. In the pros, five urban, ethnic teams excelled and played with almost no college graduates. They were the New York Original Celtics。s appeal and Podoloff39。 under these premises, the two joined to form the National Basketball Association (NBA) in 1949. A rival American Basketball Association (ABA) was inaugurated in 1967 and challenged the NBA for college talent and market share for almost ten years. In 1976, this league disbanded, but four of its teams remained as NBA teams. Unification came just in time for major television support. Several women39。s ball is in (7274 cm) in circumference. The covering of the ball is leather, rubber, position, or synthetic, although leather covers only are dictated by rules for college play, unless the teams agree otherwise. Orange is the regulation color. At all levels of play, the home team provides the ball. Inflation of the ball is based on the height of the ball39。 （ 1）誘餌廣告即廣告經(jīng)營(yíng)者對(duì)實(shí)際上不能進(jìn)行交易的商品做出廣告，或者對(duì)商品的數(shù)量、日期有顯著限制而在廣告中不予明示，以此引誘顧客前來(lái)購(gòu)買，并鼓動(dòng)其購(gòu)買廣告商品之外的商品。在突現(xiàn)產(chǎn)品特點(diǎn)的同時(shí) , 快速有效地取得廣效果。其大致分為兩種：服務(wù)器軟件調(diào)查法和 Cookie 技術(shù)跟蹤法。這些消費(fèi)者直接參與生產(chǎn)和商業(yè)流通的循環(huán)，普遍進(jìn)行大 范圍的選擇和理性的購(gòu)買。目前各個(gè)網(wǎng)站的收費(fèi)標(biāo)準(zhǔn)不盡相同。著名的搜索引擎網(wǎng)站雅虎 ()是世界第一門戶網(wǎng)站。中央電大 網(wǎng)絡(luò)廣告實(shí)務(wù) 形考作業(yè) —— 01 任務(wù) 一、填空題（共 10 道試題，共 10 分。而以中文檢索聞名的新浪網(wǎng) ()在中國(guó)的網(wǎng)絡(luò)業(yè)界內(nèi)具有領(lǐng)頭地位。為爭(zhēng)奪網(wǎng)絡(luò)廣告市場(chǎng)，網(wǎng)絡(luò)廣告價(jià)格正陷入無(wú)序競(jìng)爭(zhēng)局面。這些變化對(duì)傳統(tǒng)的促銷理論和模式產(chǎn)生了重要的影響。 4. 示靜態(tài)展 示靜態(tài)展是指網(wǎng)絡(luò)廣告中的文案或畫面都保持靜止，而不以跳動(dòng)、閃動(dòng)的形式出現(xiàn)。創(chuàng)意內(nèi)容上一方面新穎奇特 , 利用了用戶的好奇心 , 使用戶更愿意主動(dòng)關(guān)注廣告內(nèi)容 , 另一方面通過(guò)聚光燈形式 , 將用戶的注意力強(qiáng)制集中到廣告上。 （ 2）虛假?gòu)V告指廣告主利用虛假的事實(shí)進(jìn)行廣告 ，以騙取消費(fèi)者對(duì)其產(chǎn)品或服務(wù)的信任，從而成為購(gòu)買其商品或服務(wù)的潛在客戶。s bounce. Inside the covering or casing, a rubber bladder holds air. The ball must be inflated to a pressure sufficient to make it rebound to a height (measured to the top of the ball) of 4954 in ( m) when it is dropped on a solid wooden floor from a starting height of 6 ft ( m) measured from the bottom of the ball. The factory must test the balls, and the air pressure that makes the ball legal in keeping with the bounce test is stamped on the ball. During the intensity of high school and college tourneys and the professional playoffs, this inflated sphere mands considerable attention. Basketball is one of few sports with a known date of birth. On December 1, 1891, in Springfield, Massachusetts, James Naismith hung two halfbushel peach baskets at the opposite ends of a gymnasium and outlined 13 rules based on five principles to his students at the International Training School of the Young Men39。s professional leagues were attempted and failed, including the Women39。s skills. Despite the pointshaving scandal, college ball thrived in the 1950s, largely because it had prolific scorers and more great players than in any previous decade. Frank Selvy of Furman and Paul Arizin of Villanova both averaged over forty points early in the decade, while Clarence Bevo Francis of tiny Rio Grande College in Ohio amazed fans by scoring 116 points in one game while averaging 50 per game for a season. The decade also wi