【正文】 marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。根據(jù)Grand Morocco部分中的“Uniting North African culture and French flavor in harmony，Morocco attracts tourists with its oldworld traditions and splendid landscapes. ”大摩洛哥融合了北非文化和法國(guó)風(fēng)味，得知你可以在大摩洛哥體驗(yàn)到混合的文化。s largest emirate(酋長(zhǎng)國(guó)) has transformed into an impressive destination you have to see to believe. Dramatic Dubai is developing rapidly too. It39。 ll encounter wild animals, see unbelievable landmarks and experience the local traditions of native tribes(部落).If South Africa is one of the many destinations on your wish list, our Cape Town and Safari package from New York City is a very smart choice. The tour includes three full days in this port city, where you can book extraordinary optional tours that show south Africa39。故選D。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.cooperating with supportive consumersD.因此，Toyota Motor是一個(gè)有效應(yīng)對(duì)被綁架媒體的例子。It shows the time, day and date of local time zone over 100 cities.C.s Love Jam根據(jù)Exhibit: “Brand New: Art and Commodity in the 1980s”部分中的“Feb. 14 through May 13. Hirshhorn Museum and Sculpture Garden. 2026331000. Free”可知，觀眾可以免費(fèi)觀看此次展覽，展覽的地點(diǎn)是Hirshhorn Museum and Sculpture Garden。 The study, published on Feb 11 in the journal Natural Sustainability, has found that since 2000 the Earth39。By space.根據(jù)第二段中的That39。The ways to provide information.C.Never Believe Your Sleeping MindsD.故選D。Because he wanted to challenge himself.D.D.故選C。s also because of global warming? Well, yes. And anybody who just can39。這是緊急情況。本文涉及了細(xì)節(jié)理解題和推理判斷題兩種常考題型。根據(jù)第五段原文，文中這個(gè)詞出現(xiàn)在Well, yes. And anybody who just can39。To express his disapproval of the result of the paradoxical conditions.【答案】 （1）A（2）C（3）B 【解析】【分析】本文主要報(bào)道了在北半球這個(gè)時(shí)候像紐約、芝加哥等城市冬天不僅沒(méi)走,反而出現(xiàn)了極不尋常的寒冷天氣。s sincere tweet.C.remind people never to forget the past winterD. After all, scientists have been warming—sorry, warning—that warming can have these very results. Climate change deniers may sneer (冷笑), So when it39。故選A。teachers choose students who they think have talentsD. （4）考查主旨大意。Information put together in unusual ways.C. Scientists believe that the mind at night puts together bits of information in creative ways. Throughout the day your brain rarely gets a chance to stop and think. It constantly responds to a stream of challenges, from writing a report for a work deadline to remembering where you left your car keys and figuring out what to buy for dinner.根據(jù)第三段中的China and India have also greatly increased their food production through multiple cropping practices,可知,中國(guó)和印度通過(guò)復(fù)種提高了糧食產(chǎn)量,故選B。B.C.B. A study based on data gathered by a NASA sensor has revealed China and India, the world39。s lovers with a score by Sergei Prokofiev”可知，該節(jié)目以芭蕾舞的形式演出。Howard Theatre.（3）When can you attend a love song concert? A.B. Ballet: John Cranko39。D. It can store your appointments, telephone numbers and addresses.“它能夠儲(chǔ)存預(yù)約，電話號(hào)碼和地址”符合以上說(shuō)法，故選D。Brand V7 Dictionary / TranslatorC. This special model features the largest and most plete RussianEnglish dictionary. Advanced English speech, accent correction function and specialized terms database will help you better municate. Business organizers will allow you to stay in touch with the world through all kinds of advanced features.根據(jù)倒數(shù)第二段對(duì)于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。deserve all the negative ments about them（3）Toyota Motor39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 （3）考查細(xì)節(jié)理解。 Uniting North African culture and French flavor in harmony, Morocco attracts tourists with its oldworld traditions and splendid landscapes. Our Morocco tour from the U. S. contains mustsee destinations. And, if you like, a noble camel will take you on an unforgettable ride during a fullday Sahara Desert trip. You39。Cape Town amp。s largest emirate(酋長(zhǎng)國(guó)) Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。invite constant conflicts with passionate consumersB.由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營(yíng)銷產(chǎn)生不利的影響。 Brand V7 Dictionary / TranslatorSeiko WP1500 Rogets III Thesaurus DictionaryD. （3）考查推理判斷。 8 pm, Feb. 13. Howard Theatre. 2028032899. $ 30—$ 59. 99.Hirshhorn Museum and Sculpture Garden.Feb. 14.由Bal