【正文】 ......................................................... 5
（一）調(diào)查問卷 .................................................................. 5
1調(diào)查問卷設(shè)計(jì)和制作 ............................................................ 5
2調(diào)查問卷的發(fā)放與填寫 .......................................................... 5
3調(diào)查問卷回收和分析 ............................................................ 5
（二）調(diào)查目的 .................................................................. 5
（三）調(diào)查對象 .................................................................. 5
（四）調(diào)查方式 .................................................................. 5
(五)資料整理 ................................................................... 5
（六）實(shí)施時(shí)間 .................................................................. 5
..................................................................... 6
（一）訪問方式 .................................................................. 6
（二）正式調(diào)研 .................................................................. 6
..................................................................... 6
（一）數(shù)據(jù)分析 .................................................................. 6
1總體數(shù)據(jù)分析 .................................................................. 6
2部分調(diào)查數(shù)據(jù)分析 .............................................................. 6
（二）可行性分析 ............................................................... 12
1市場特征 ..................................................................... 12
2目標(biāo)市場前景 ................................................................. 12
3市場可行性分析 ............................................................... 12
........................................................................ 14
（一）先期推廣的服務(wù)項(xiàng)目 ........................................................ 14
（二）后期逐漸推廣的服務(wù)項(xiàng)目 .................................................... 14
（三）價(jià)格策略 .................................................................. 14
（四）服務(wù)策略 .....................................