【正文】 Sales HengAn Standard Operating Procedures 首席執(zhí)行官 CEO 首席運(yùn)營(yíng)官 COO 供應(yīng)鏈部 總監(jiān) SC 研發(fā)部 總監(jiān) Ramp。 Ownership 3. What is actually changing? 1. Organizational Structure 2. HengAn Business Model 3. Standard Operating Procedures 決策和關(guān)鍵文件 Decisions amp。D, Production, Procurement, SCM Sales Support: Marketing, Sales, SCM Administration: HR, Finance, Admin GOAL: Develop and Present the HengAn Framework for Implementing the Organization change while improving the business performance. Business Plan: Clarify the Current Business Outlook with and without Change Process Calendar of Business Events based on the Current Sales amp。 Key Documents 制定戰(zhàn)略計(jì)劃的流程 STRATEGIC PLANNING PROCESS 我們現(xiàn)在何處？ WHERE ARE WE? 我們要前往何處？ WHERE ARE WE GOING? 我們?nèi)绾蔚竭_(dá)那里 ? HOW DO WE GET THERE? 組織技巧 Organizational Skills 業(yè)務(wù)戰(zhàn)略 Business Strategy 持久的競(jìng)爭(zhēng)優(yōu)勢(shì) Sustainable Competitive Advantages 企業(yè)遠(yuǎn)景規(guī)劃 Business Vision 競(jìng)爭(zhēng)的環(huán)境 Competitive Environment 激勵(lì)方法和系統(tǒng) Incentive Systems 組織架構(gòu)和關(guān)系 Organizational Structure 培養(yǎng)、發(fā)展 人才的能力 Develop People 上市公司機(jī)構(gòu)和 子公司管理機(jī)制 Governance 公司文化和 價(jià)值觀 Culture amp。 Sales Network 提高供應(yīng)鏈管理能力 SupplyChain Capability 新產(chǎn)品 開發(fā) Brand Development 戰(zhàn)略兼并 和聯(lián)盟 Strategic Acquisition 目標(biāo) OBJECTIVE 產(chǎn)品 PRODUCT 市場(chǎng) MARKET 流程 “BEST PRACTICES” 行動(dòng) COMPETENCY 恒安遠(yuǎn)景規(guī)劃陳述 HengAn VISION STATEMENT 戰(zhàn)略一致性 STRATEGIC ALIGNMENT 企業(yè)遠(yuǎn)景規(guī)劃得到肯定并與具體行動(dòng)相聯(lián)系 Vision Statement 對(duì)消費(fèi)者的了解 銷售與市場(chǎng)營(yíng)銷的努力 制造能力 產(chǎn)品開發(fā) 對(duì)中國(guó)市場(chǎng)的需求和態(tài)度更加清晰 Consumer Understanding: Clearer view of China needs and attitudes 滿足中國(guó)市場(chǎng)獨(dú)特并不斷發(fā)展的需求 Brand Development: Products that meet China unique and emerging needs 能提供全部種檔次的產(chǎn)品 SupplyChain Capabilities: Low cost provider in all product classes 更深更廣地覆蓋中國(guó)市場(chǎng) Sales and Marketing approach: Deeper and Wider coverage of China market 明確業(yè)務(wù)增長(zhǎng)所需的資源 Sources of Growth 決策和關(guān)鍵文件 Decisions amp。 Marketing Calendar Budget Requirements and expected results Change Plan: Plan to be fitted to Division