【正文】 30 800 300 600 30 800*0 Prentice Hall, 2023 example P125 Rent 20, Rent 12, strong0 Prentice Hall, 2023 例 :某公司計劃開發(fā)一種新產(chǎn)品 ,設計了豪華型和普及型兩個型號 :個 型號 : 豪華型 : 成功盈利 800萬元，成功的概率為 60%, 失敗虧損 300萬元 . 失敗的概率為 40%。 Prentice Hall, 2023 演講完畢，謝謝觀看！ 。70+130 *030 strong040=360 600*040 成功0 Prentice Hall, 2023 5 6 DecisionMaking Process (cont.) – Step 2 Identifying Decision Criteria ? decision criteria what’s relevant in making a decision – Step 3 Allocating Weights to the Criteria ? must weight the criteria to give them appropriate priority in the decision – Step 4 Developing Alternatives ? list the viable 可行的 alternatives that could resolve the problem without evaluating them – Step 5 Analyzing Alternatives ? each alternative is evaluated against the criteria Decision Making (cont.) 66 6 6 Assessed Values of Notebook Computer Alternatives Against Decision Criteria 67 7 6 Evaluation of Laptop Computer Alternatives Against Criteria and Weights 68 8 6 Decision Making (cont.) DecisionMaking Process (cont.) – Step 6 Selecting an Alternative ? choosing the best alternative from among those considered – Step 7 Implementing the Alternative ? implementation conveying the decision to those affected by it and getting their mitment to it –participation in decisionmaking process inclines people to support the decision –decision may fail if it is not implemented properly – Step 8 Evaluating Decision Effectiveness ? determine whether the problem is resolved 69 9 6 2,Explain why decision making is so pervasive in anizations 610 10 6 3,Describe the rational decision making l Rational Decision Making – decisions are consistent前后一致的 , valuemaximizing choices within specified constraints – managers assumed to make rational decisions – Assumptions of Rationality decision maker would: – be objective and logical – carefully define a problem – have a clear and specific goal – select the alternative that maximizes the likelihood of achieving the goal –make decision in the firm’s best economic interests ? manage