電子化供應(yīng)鏈管理課件中英文(專(zhuān)業(yè)版)
【正文】 Copyright 2023 Professor LiChih Wang 供應(yīng)鏈管理 系統(tǒng)的關(guān)鍵在 企業(yè)整合 (Enterprise Integration) Copyright 1999 Professor LiChih Wang EAI Traditional Middleware Solutions ? Middleware approach Middelware facilitates the integration of individual applications and discrete transactions between them. ? EAI approach EAI enables an enterprise to manage relationships among multiple applications and the surrounding work of transactions that constitute a business process. 企業(yè)電子化 (SCM Electronic Business) Copyright 1999 Professor LiChih Wang What are EC EB? (source: GartnerGroup) ? Electronic Commerce: EC involves the use of munication technologies (., telephone and inter) to transmit business information and transact business. ? Electronic Business: EB prises any Inter or workenabled business activity that transforms internal and external relationships to create value and exploit market opportunities driven by the new rules of the “ connected economy” Copyright 2023 Professor LiChih Wang What is Customer Relationship Management? (source: GartnerGroup) ? CRM is an enterprisewide business strategy designed to optimize profitability, revenue and customer satisfaction by anizing the enterprise around customer segments, fostering customersatisfying behaviors and linking processes from customers through suppliers. ? The application domains of CRM include: ? TechnologEnabled Selling (TES) ? Customer Service and Support (CSS) ? TechnologEnabled Marketing (TEM) Copyright 2023 Professor LiChih Wang
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