【正文】 一月 2119:46:5519:46Jan2121Jan21? 1越是無能的人，越喜 歡 挑剔 別 人的 錯 兒。 。 Most households didn’t buy Hair Care in the chain without children7. Social Economic, demographic Profile and Life Style of Chain A buyers BrazilBuyer not bought Hair Care in Chain A:252。 27% in Brazil252。 This analysis is based on time periods that have shown significant changes in the chain market share, when evaluating one’s chain actions and petitors.6. Know different customer gruops in the chain (targets)252。udia Fioratti ESOMAR, M233。 Sample: 11,100 households252。 Traditional Channel and Pharmacies/ Drugstores represent almost 50% of lost expense in Hair Care. The most important supermarket petitor is Chain B, with only 8% of total expense 4. Lost Expenses in Hair Care Buyers of Chain AArgentina252。 Objective252。 19:46:5519:46:5519:461/21/2023 7:46:55 PM? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的 積 累。 一月 217:46 下午 一月 2119:46January 21, 2023? 1 業(yè) 余生活要有意 義 ，不要越 軌 。 一月 217:46 下午 一月 2119:46January 21, 2023? 1少年十五二十 時 ，步行 奪 得胡 馬騎 。 19:46:5519:46:5519:461/21/2023 7:46:55 PM? 1以我獨(dú)沈久，愧君相 見頻 。 Low loyalty and low potential, Hair Care purchase is done out of Chain A 5. Chain and Channels Positioning of Hair Care’s Market Potential and Loyalty EvaluationBrasilSTRENGTHSPROFIT/GAINSOPPORTUNITIESWEAKNESS252。 Brazil and in Chile more than 60% of purchases are done by this channel 1. General DiagnosisShare of Market – Distribuition Channels FMCG(% Value)252。 The loyalty is 25% then total potential is 30 million.Loyalty of the Chain’s Sales Volume2. Measure chain loyalty in determined category and the expense petitor’s loss252。 Only a small proportion of the Chain’s consumers, buy the category at the same chainAssessment of the Chain’s Sales Volume1. Know the business volume, the chains’s market share, and the customers of the especific chain252。 Argentina shows a smaller market share for Supermarkets 252。 The Chain A is plac