【正文】 :04:4400:04Feb238Feb23 1越是無能的人，越喜歡挑剔別人的錯兒。 :04:4400:04:44February 8, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 Lit. search。 Consulting Analysis 65 25 10 Example 37 FOLLOWING EXAMPLES PRESENT SAME DATA IN DIFFERENT FORMATS Quantitative data ? Sales and profit over time ? Comparison of features for products in market ? Two options for technical specialist deployment Qualitative data ? Flow of presentation ? Segmentation 38 Sales have grown by 11% per annum since 1989 ? Company X sold $60 million in 1989 ? Sales expected to be $90 million in 1993 Profits have grown more rapidly at 17% per annum ? Company X had profits of $16 million in 1989 ? Profits expected to be $20 million in 1993 Exercise 1 Source: Abco Data PROFITS GROWING FASTER THAN SALES 1 39 S a l e s P r o f i t1989 60 101990 66 121991 73 151992 81 181993 90 20101001989 1990 1991 1992 1993Exercise 2 CAGR (%) 11 19 Dollars ($, million) Sales Profits Source: Abco Data PROFITS GROWING FASTER THAN SALES 2 40 PROFITS GROWING FASTER THAN SALES 3 Exercise 1 1989 1990 1991 1992 1993 CAGR (%) Sales ($, Million) Profit ($, Million) 60 66 73 81 90 11 10 12 15 18 20 19 Source: Abco Data 41 FOCUSING ON SMALL CUSTOMERS WILL PROVIDE THE MAXIMUM LEVERAGE 1 A technical specialist spends more time with large customers ? An average of 8 hours in person per call for large customers, versus . . . ? 15 minutes on phone per call for small customers Consequently, a single specialist can cover more small customers ? Can only serve one large customer per day ? Can serve 8 small customers per day Exercise 2 Source: Phone Co. 42 FOCUSING ON SMALL CUSTOMERS WILL PROVIDE THE MAXIMUM LEVERAGE 2 Exercise Onsite Time with Large Customer Number of customers served in one day Onphone Time with Small Customer 8 hrs. 1 15 min. 32 Source: Phone Co. Time spent per service call 43 FOCUSING ON SMALL CUSTOMERS WILL PROVIDE THE MAXIMUM LEVERAGE 3 L a r g e S m a l lL a r g e S m a l lTime Spent per Service Call Possible Calls per Day 8 hrs. 15 min. 1 32 Exercise 2 Source: Phone Company 44 AGENDA Order taking ? Customer conversation ? Order entry into system Manufacturing ? Scheduling ? Production Distribution ? Packaging ? Shipment Exercise 3 45 AGENDA ?Customer conversation ?Order entry into system Exercise 3 ?Scheduling ?Production ?Packaging ?Shipment Distribution Manufacturing Order Taking 46 TO DISPLAY INFORMATION EFFECTIVELY, YOU NEED TO Focus on your audience and what they need/want to know ? Start with their concerns ? Tell their story, not your story Focus on key concepts and characters ? From audience’s perspective ? To make text more coherent ? To provide context for the audience Organize slides around the audience and the important concepts, characters 47 THE SLIDE—THE BASIC BUILDING BLOCK TITLE BODY Support for main point ? Words ? Schematic ? Table ? Graph(s) TAKEAWAY, OR TRANSITION TO NEXT SLIDE May be oral Main point of the slide Notes, Source 48 HOW TO MAKE SLIDES USER FRIENDLY Title ? Context at beginning ? New information at end Body ? Consistent subjects for main points the concepts and characters ? Simple grammatical structure and parallel style 49 THE TRANSITION RELATES THIS SLIDE TO THE NEXT ONE Keeps the story going Summarizes the slide, reiterates the main point, or draws out implications Can be written or oral The slide39。 , February 8, 2023 很多事情努力了未必有結果，但是不努力卻什么改變也沒有。 2023年 2月 上午 12時 4分 :04February 8, 2023 1業(yè)余生活要有意義，不要越軌。 2023年 2月 上午 12時 4分 :04February 8, 2023 1少年十五二十時，步行奪得胡馬騎。s on this slide? Everything on the slide? Is the point of this slide clear? Is it clearly laid out in the title? Is the title closely connected to the body of the slide? Is the body of the slide easy to read? Is it parallel? Does it contain any unneeded material? This will lead to the Pyramid Thinking / Logic in our next session 55 RECAP: WHAT DO YOU SEE ON A GOOD SLIDE Logical and interesting storyline Simple, to the point (no more than 6 key points on one slide) ? Catch your eye ? Key message stands out Conclusion always supported by (appropriate) data and analysis Data always stated with source Consistent format and color schemes No typos 56 靜夜四無鄰，荒居舊業(yè)貧。1 WRITING CLEAR AND INTERESTING SLIDES 2023， Shanghai THE BOSTON CONSULTING GROUP 2 WRITING CLEAR AND INTERESTING SLIDES 3 TODAY’S OBJECTIVE To give you the tools to write slides that municate the results of our work in a way that helps clients understand, accept, and use those result