【正文】 principles of market demand。Design is a particular human beings in order to achieve the purposes of the creative activities, which includes all manmade goods in the formation process. Industrial design concepts: the current widely used definition of the international Federation of Associations of Industrial Design (ICSID) in 1980 for the annual meeting of the Paris industrial design under the amended definition: the mass production of industrial products, by virtue of training, technical knowhow , Experience and feelings and give visual materials, structure, shape, color, surface processing and decoration to a new quality and qualifications, called industrial design. 1. Traditional industrial design Industrial design for the people truly understand and play a role in the outbreak of the industrial revolution, to the industrialized mass production conditions to develop. At that time, a large number of industrial products ugly, has seriously affected people39。 principle of giving priority to the user。s development tools ? ? design integrity of the enterprise is to establish a means of visual images: the visual image of business is to establish the appearance of the best brand image, which is the pany a unique style. Industrial design creativity is a good product design the most important prerequisite for simplicity is an important indicator of good design, product design is a measure of applicability of another important criterion, a reasonable manmachine relations, humanputer interface harmony, their own language products should be good at self Notes, and carefully handle every detail, emphasis on regional ethnic characteristics, contains cultural identity, attention to ecological balance, beneficial to the protection of the environment, product design of the eternal. Industrial design should pay attention to follow the following principles: the principle of creativity。s daily life, industrial design as a change in the situation at the time the inevitable means boarded the historical stage. The traditional industrial design refers to the means of production of industrial products conducted by the planning and design, so that with the use of achieving the best possible match between the creative activities. From this concept of the nature of industrial design: first, industrial design aims to obtain a product with the best match between people. This match, not only to meet the demand for use, but also with the physical, psychological and other areas to demand the right match, which precisely reflects the peopleoriented design ideas. Second, the industrial design is a must? Quot。 business goals principle easy to grasp the principle of aesthetic principles, protection of ecological environment principles. Industrial design related to psychology, sociology, aesthetics, ergonomics, mechanical construction, photography, color science, methodology and design of the three constitute a basis for Into the United States, Europe, Japan and other developed countries for industrial design and industrial design definition of the development process . industrial design information age The United States is the first country to enter the information age, information technology is the most developed countries. Whether in the puter hardware and software, or in the application of puter technology in all aspects of the world39。s physical needs product features. 1 cup must be able to drink water, a pen must be able to write, a bike must be able to travel, a truck must be able to load and so on. The first industrial design is aimed through the rational planning of products due to people more easily use them to better play its effectiveness. In research on the basis of product performance, industrial design also adopted a reasonable shape means so that products can hav