【正文】 8 盼望很快得到您的回音。 Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets. Many people said that they would be prepared to buy a supermarket ownlabel car or even a house from a supermarketbranded estate agent. Interest was also shown in bining a food shopping trip with a visit to a supermarket dentist. Loyalty schemes are another incentive for customers. ‘Most supermarkets now offer bonus points with every purchase. These points add up to free air miles or cash discounts, so it really pays to stay loyal to the brand in all its diversified forms,’ says Austin.（ ）6 Why are the large UK supermarket chains diversifying? _____________.A. Because the retail food market in the UK has been occupied by foreign panies.B. Because the retail food market in the UK is saturated.C. Because the retail food market in the UK is quite small.D. Because diversification into new markets can promote the growth of the retail food market in the UK.（ ）7 How are the supermarkets able to attract business in the banking sector? ____________.A. Because they can offer more services.B. Because they can offer more varieties of modities.C. Because they can offer better interest rates.D. Because they can offer free car parking for customers.（ ）8 What are the risks involved with brandstretching? _________________.A. There may e a point when providers will want to raise prices.B. There may e a point when providers lose all their banking business.C. There may e a point when customers lose their confidence in the banking sector.D. All the UK large supermarkets will have to close all their banking business.（ ）9 How do the large UK supermarket chains encourage brand loyalty? ___________.A. By offering free samples of modities.B. By offering a wide range of goods and services.C. By offering convenient banking services.D. By offering loyalty schemes like bonus points.（ ）10 The headline “Banking on a brand” means ______________.A. selling a brand B. purchasing a brand C. relying on a brand D. stretching a brand得分評卷人復(fù)核人III．Business Translation: 20%（商務(wù)翻譯，20分）Section ADirections: There are ten terms in this section. Translate the English terms into Chinese and the Chinese terms into English. Then write down the translation on the paper. This section totals 10 points, one point for each term.1 potential business 2 mercial counselor 3 offer sheet 4 proforma invoice 5 shipping marks 6 艙位 7 空白背書 8 保兌信用證 9 運費到付 10 國際商會Section BDirections: Translate the following five Chinese sentences into English. Then write down the translation on the paper. This part totals 10 points, two points for each sentence.1從網(wǎng)上得知貴公司名稱和地址，并了解到你公司經(jīng)營玩具的進出口。5. 我認為要做成這筆交易，您至少要降價4%。4 謹告知，你方的自行車是為各個年齡層次的群體制作的，因此，提供對方所要的貨肯定沒有問題。得分評卷人復(fù)核人IV．Business Writing: 20%（商函寫作，20分）Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the paper. This section totals 20 points.1 對方公司名稱和地址：Tiddie Somer, Inc.900 Richards Street, Vancouver, ., Canada 收件人姓名和頭銜：Fred Johns Purchase Manager2 寫信日期：2008年5月18日3 確認收到對方5月12日的來函，詢購你方的“永久牌”自行車。Section C (5分，每題1分)1. B 2. D 3. A 4. D 5. DII Reading amp。2請報我方100公噸大米的最低價CIF廣州，并表明最早交貨期。7 茲附你方的夏季商品目錄和報有CIF溫哥華價格的價格單；希望雙方能在所報的條件上達成協(xié)議。9 寫信人為Huang Tao