【正文】 Identifying Strengths and Weaknesses識別 優(yōu)勢和劣勢 – Strengths優(yōu)勢 activities the anization does well or any unique resource組織 成功運作的各種活動或任何獨特的資源 – Weaknesses劣勢 activities the anization does not do well or resources it needs but does not possess 組織 不能成功運作的活動或組織需要的但又不能獲得的資源 – anization’s culture has its strengths and weaknesses 組織 文化有其優(yōu)勢和劣勢 ? strong culture new employees easily identify the anization’s core petencies 強(qiáng) 文化 ——新 雇員很容易識別組織的核心能力 – may serve as a barrier to accepting change具有 強(qiáng)文化的成功組織，可能成為它們過去成功的囚徒 ? influence managers’ preferences for certain strategies 對于 某些戰(zhàn)略，文化的價值觀影響管理當(dāng)局的傾向性 – SWOT analysis analysis of the anization’s strengths, weaknesses, opportunities, and threats SWOT 分析 —組織 優(yōu)勢、劣勢、機(jī)會和威脅分析 811 Identifying the Organization’s Opportunities 識別 組織機(jī)會 Organization’s Opportunities 組織 的機(jī)會 Organization’s Resources/Abilities 組織 資源 /能力 Opportunities in the Environment 環(huán)境 變化 出現(xiàn)的機(jī)會 812 The Strategic Management Process (cont.) 6. Formulating Strategies制定 戰(zhàn)略 – require strategies at the corporate, business, and functional levels of the anization 戰(zhàn)略 需要在公司層、事業(yè)層和職能層設(shè)立 – strategy formulation follows the decisionmaking process指定 戰(zhàn)略應(yīng)遵循決策程序 7. Implementing Strategies實施 戰(zhàn)略 – a strategy is only as good as its implementation 無論 戰(zhàn)略計劃制定得多么有效，如果不能恰當(dāng)?shù)貙嵤┤圆粫晒? 8. Evaluating Results評價 結(jié)果 – control process to determine the effectiveness of a strategy 控制 過程決定一個戰(zhàn)略的效果 813 Levels of Organizational Strategy 169。market share 市場 份額 187。 825 BusinessLevel Strategy (cont.) – Competitive Strategies (cont.) ? Porter’s petitive forces analysis (cont.) –Bargaining power of suppliers供應(yīng)商 的討價能力 affected by degree of supplier concentration受到 供應(yīng)商集中程度的影響 –Existing rivalry現(xiàn)有 競爭者之間的力量 affected by industry growth rate, demand for firm’s product or service, and product differences受到 產(chǎn)業(yè)增長率、對企業(yè)產(chǎn)品的需求程度以及產(chǎn)品差異的影響 Types Of Organizational Strategies (cont.) 826 Current Rivalry Industry Competitors Forces In The Industry Analysis Suppliers New Entrants Buyers Substitutes Threat of New Entrants Threat of Substitutes Bargaining Power or Buyers Bargaining Power or Suppliers 827 169。customers must be willing to pay a price premium that exceeds the cost of differentiation顧客 必須愿意支付別具一格的成本以獲得益價收益。 2023/2/272023/2/272023/2/27Monday, February 27, 2023 1乍見翻疑夢，相悲各問年。 2023/2/272023/2/272023/2/27Feb2327Feb23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 2023/2/272023/2/272023/2/272/27/2023 2:00:26 AM 1越是沒有本領(lǐng)的就越加自命不凡。 2023/2/272023/2/272023/2/272023/2/27 MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感 謝 您 的 下 載 觀 看 專家告訴