包裝中的平面設(shè)計(jì)(更新版)
【正文】 onsumer rarely has a specific list Product must convey messages to motivate decision in 7 seconds 三、 The Retail Environment ? Cluttered graphic designs and contradictory messages unseen is unsold. ? Merchandising methods selfserve sales clerks pegboard display shelf display mail order vending machine door to door warehouse outlets department stores specialty stores inspection before purchase ? Merchandising change From the secondchoice economy option to better price. ? Merchandisers UPC codes and puters Power in the hands of retailers tell suppliers what is needed 四 、 Fundamental Messages ? the most important first item of understanding that must be delivered in a flash is : ? What is this? ? customer needs information to make a purchasing decision. With 100 options clamoring for the customer’ s attention, the customer will want to know ? What is it going to do for me? ? A last factor that may contribute to the purchase decision is the answer to the question。 CocaCola39。 an invaluable purchase motivator. Anacin, Ajax, Kraft, Oreos, Maxwell House, Marlboro, Tide, BandAid, Tylenol, Budweiser, Michelob, Realemon, Elmer39。t. ? Be cautious of reversedout type or increase its size and select fonts with wide strokes. ? Avoid using text over illustrations or color areas… ? Avoid long stretches of small type. ? Uppercase letters doesn’ t necessarily make a message easier to read. ? In some cases typography is determined by regulations. ? Text and illustrations in joints or seams may be difficult to register. 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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