【正文】 n39。re moving on to the second point, along with a reminder that a third one will follow. It39。d prepared your information carefully, according to the pyramid structure described in the 39。t a badlooking page, and it isn39。ve just turned some of it into a small reading assignment. Don39。s ideas as they e up. Downsides: Avoid spending all your time with your back to the audience。t. By the time you have a presentation ready to show, the underlying anization will fade from view, leaving behind merely a framework that helps your audience focus more easily on your message, and enhances your own mastery of the material, since you understand thoroughly how it all fits together. Now, let39。s most important. Take out things that, while you might think they39。s solution is your best option, because its bination of products and services is integrated and flexible, and because we understand your business challenges. Now, put yourself in your audience39。t going to be a chart you39。s working backwards. Instead, start with nothing... and work forward. Ask yourself this: What is my point? Every presentation is an attempt to municate something. It may be a plex topic, with lots of supporting data, but fundamentally there will always be something simple you want to say. It might be IBM understands your business, or This technology is the best for our requirements or We need more time to do this job right. Figure out what you39。 There are three steps to making an IBM presentation: Plan It offers advice on anizing your message, sharpening your focus on what you want to say, and arranging it in a manner that audiences can follow. Prepare It is a resource for constructing graphic support materials in Freelance Graphics (PowerPoint is also supported). You will find instructions on how to include elements such as text, charts and graphs in a style that will be consistent to all our audiences an IBM look, in much the same way that our advertising and marketing materials have a distinct appearance. Present It offers tips on how to deliver what you39。ve ever dozed through. That39。s safe to assume that your audience is not prepared to accept your message on faith. After all, if everyone in the room already knew what you wanted to tell them, and agreed with it, there would be no point whatever to your standing up and talking. The purpose of your talk is to move your audience to your point of view. So you will have to build your case. You need to anize your argument. Make a rough flow chart of the information you are going to present. Just sketch it out on paper this isn39。s assume your basic point is: IBM39。t need to bother creating all the pyramids that build downward, but you will want to do this for your entire presentation. Organize all the information that you might want to include. You will then have a pyramid that enpasses everything you need to convey. Now, play with it. Look at the big picture. See what39。t worry: it isn39。re recording the audience39。t have much available and you39。s an example of text poorly used: That isn39。t fit into five lines. No problem. If you examine your information, you are likely to find that it will arrange itself into groups of details that support more general points. (If you39。t have as much supporting detail, you might simply show your first page about IBM servers again, perhaps with your next point highlighted: You would then proceed to discuss the advanced management features. Your audience has a clear and quick visual cue that you39。re intended to municate. Like other tools, they must be used when the task requires them, and with care. Our template calls for charts stripped clean of extraneous clutter, free from such visual gimmickry as threedimensional effects, and restrained in their use of color. If your information is relevant to your audience, it shouldn39。t change however: ? The color or size of the blue bands, except between the two variations given as options in the template and for the style of the bands in the printable blackandwhite version. ? The font, which is Arial. (Arial is one of the sansserif fonts, which are generally considered easier to read projected on a monitor or screen, or when printed on dark backgrounds. Serif fonts, such as Times New Roman and Bodoni, are generally considered easier to read in print on white or lightcolored paper.) ? The size, position, or other attributes of the IBM logo in the upper right. ? The color palette. ? The minimum point or font size of the various text elements. ? The position of such elements as IBM Confidential, the title of the presentation, the page numbering if you use it. When you use the template, you39。ve pared all the nonessentials from your visuals so that only the most important elements are displayed, and they truly support your presentation instead of bee your presentation, then it probably isn39。t know the topic very well and have nothing to add, or else that you39。ve just seen, the United States holds tremendous potential for . Ltd. 2. Hold the eye contact as you make the transition to the next slide. But will . be able to enter the . market? In fact, there are no insurmountable barriers to entry. 3. Be quiet stop talking as you replace the old visual with the new one. 4. Make eye contact once more as you begin to tell the story of the new visual. Here are the barriers you39。s equally important to learn from the experience and improve your skills. One way is by recording yourself and listening to it afterwards — probably several days or a week later, when the experience is less fresh in your memory, and you can listen to the recording more objectively. It might also be useful, depending on the audi