【正文】 code of ethics （職業(yè)）道德標(biāo)準(zhǔn)coercive power 強(qiáng)制權(quán)cognitive dissonance 認(rèn)識的不協(xié)調(diào)collection of data 數(shù)據(jù)收集collection 收款comarketing alliances 聯(lián)合營銷聯(lián)盟bination pensation plan 結(jié)合式薪酬方案munication process 傳播過程parative advertisements 比較廣告parison of brands 品牌比較pensation deals 補(bǔ)償處理pensation plan 酬金方案pensation/rewards 酬金/獎勵pensatory 補(bǔ)償性的petition and industry evolution 競爭和行業(yè)演變petitionorientated pricing 競爭導(dǎo)向定價法petitive (supplyside) evolution 競爭（供方）演變petitive factors 競爭因素petitive intelligence 競爭情報/信息petitive parity promotion budgeting 競爭均勢促銷預(yù)算法petitive strategy 競爭戰(zhàn)略petitive strength 競爭優(yōu)勢/能力plaint handling 投訴處理ponent materials and parts markets 組成材料和零部件市場puterized ordering 計算機(jī)化的訂購conclusive research 確定性研究conditions of demand 需求情況conflict and resolution strategies 沖突和解決戰(zhàn)略conformance to specifications 與規(guī)格一致conformance 一致性confrontation strategy 對抗戰(zhàn)略conjoint measurement 聯(lián)合測度法conjunctive model 聯(lián)合模型consumer decisionmaking 消費者（購買）決策consumer goods channels 消費品分銷渠道Consumer Goods Pricing Act, USA 美國消費品定價法案consumers39。史特勞斯lexicographic model 詞典編纂模型limitedservice wholesalers 有限服務(wù)的批發(fā)商line extension 產(chǎn)品線擴(kuò)展line filling 產(chǎn)品線填充line stretching 產(chǎn)品線延伸list price 訂價Lloyd39。第1部分：7Accesibility 可進(jìn)入性accessory equipment markets 附屬設(shè)備市場account management policies 客戶管理策略additions to existing product lines 現(xiàn)有產(chǎn)品線的增加vertical marketing systems 垂直營銷系統(tǒng)advertising reach 廣告接受人數(shù)advertising message 廣告信息advertising source 廣告信息來源allowance 折讓alteration 退換awareness （產(chǎn)品）知曉度/知名度baby boomers 嬰兒潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一體化barter 實物交易before tests 事前測試Behavior Scan Information Resources Inc. 行為掃描信息源公司behavioural analysis 行為分析behavioural hierarchies 行為層級benefit clusters 利益群體blanket purchase order 一攬子采購合同blindpaired parison testing 雙盲比較測試bottom line 底線/盈虧一覽結(jié)算線brand extensions 品牌擴(kuò)展brand recognition 品牌識別breakeven analysis 盈虧平衡分析breakeven volume 盈虧平衡產(chǎn)量breath of product assortment 產(chǎn)品線的寬度breath or diversity of product lines 產(chǎn)品線的寬度或多樣性brokers 經(jīng)紀(jì)人bundle 捆綁busines strength rating 商業(yè)能力評分business position 經(jīng)營地位business services markets 商業(yè)服務(wù)市場business unit strategy 經(jīng)營單位戰(zhàn)略buyback allowances 回購折讓buyback arrangements 產(chǎn)品返銷buyers39。s of London 倫敦勞埃德保險公司localizaiton strategy 本地化戰(zhàn)略location pricing 場所定價lodging 房屋出租logistical alliances 后勤聯(lián)盟longterm memory 長期記憶lost customer 失去的顧客lowcontact service system 低接觸服務(wù)系統(tǒng)lowcost defender 低成本防御型lowcost position 低成本地位lowinvolvement hierarchy 低參與程度層級結(jié)構(gòu)