【正文】 of)][+(that)]There is a general awareness that smoking is harmful.(人們普遍認(rèn)識到吸煙有害健康。)advantage KK: [] 22n. (名詞 noun),優(yōu)點,優(yōu)勢[C][U][(+over)]He had the advantage of a good education.(他具備受過良好教育的優(yōu)勢。relative KK: [] 9a. (形容詞 adjective)相對的,比較的Relative to its size, the city is sparsely ,這座城市人口極為稀少。洞察力[U]版本B122 Brand Power/Brand Imageterm KK: [] 1n. (名詞 noun),期限,學(xué)期,任期,友誼。Strategyn. (1)戰(zhàn)略。保險金額。增長 膨脹He is thinking of expanding his business.他正考慮擴(kuò)展他的生意。This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. 這包含一個成功的名牌的使用發(fā)射新或修改過的產(chǎn)品在一個新類別, 因此使用品牌識別為了增加新產(chǎn)品銷售。Sophisticated a. (1)老於世故的 (2)富有經(jīng)驗的；精通的 (3)複雜的,精密的,高度發(fā)展的She is a sophisticated woman 她是一個老於世故的女人。笨拙的人同等字= attribute v. 歸因於。因此許多的品牌例如CocaCola 和 Tide就使用圓的logo。投放市場Cotton Swabs n. 棉花棒Dental Floss n. 牙線Brand images refers to the ways in which consumers perceive the pany and the brand.品牌形象是由消費(fèi)者的感知來決定。使開始從事We launched a new project. 我們開始從事一個新項目。投擲。(常與否定詞連用)預(yù)料,指望[(+for/on)]vt. (1)討價還價後賣掉 (2)經(jīng)談判後使得[O]They finally bargained out the obstacles to an agreement.他們通過談判終於排除了達(dá)成協(xié)議的障礙。For example, CocaCola used its wellknown brand name to introduce Diet Coke, and the Johnson amp。估價。有利條件Good health is a great asset. 健康的身體是一筆極大的財富。recognition of a new state 承認(rèn)一個新國家The chemist has won worldwide recognition. 那位化學(xué)家贏得舉世公認(rèn)。交往(+with) (3)聯(lián)想,聯(lián)想物Have you joined the teachers39。限度。s fixed in this world。(一般的)詞,名稱differentiate vt. (1)使有差異 (2)構(gòu)成...間的差別[(+from)] (3)區(qū)別,區(qū)分。Another purpose of a brand is to differentiate one pany from another.其餘的功用則是為了與其他不同的公司區(qū)分出來。Brands are powerful to the extent that they confer high brand loyalty and strong brand associations, name recognition, perceived quality, and other assets such as patents and trademarks to a pany.品牌對於高品牌忠誠度,堅固的品牌聯(lián)盟,品名識別,品質(zhì),以及其他資產(chǎn)像是專利或是公司商標(biāo)的影響是強(qiáng)而有力的 A strong brand can be one of a pany’s most important asset.強(qiáng)的商標(biāo)可能是公司最重要的資產(chǎn)之一。(2)與...有關(guān)係的,相關(guān)的(+to)He asked me some questions relative to the subject.他問了我一些有關(guān)這個題目的問題。grant (1)授予(學(xué)位等)(+on/upon) (2)給予,賦予vi. (1)商談,協(xié)商[(+with/on)]They conferred on the best way to expand business.他們商議擴(kuò)展業(yè)務(wù)的最好方法。認(rèn)識 (2)承認(rèn)。理解 I perceived a man enter the house. 我看到一個人走進(jìn)這間房子。專利品 (3)特徵a patent of intellectuality 知識分子的特徵trademark n. (1)商標(biāo)Products bearing famous trademarks sell well. 標(biāo)有名牌商標(biāo)的產(chǎn)品暢銷。(2)評價。 Johnson這個品牌，一開始以嬌生嬰兒洗髮精聞名，之後開始引進(jìn)其他產(chǎn)品像是嬌生嬰兒油、棉花棒還有牙線。(4)保證[+that]I bargain that the job will be done in three days.Negotiatevi. 談判,協(xié)商,洽談[(+with/for)]The government will not negotiate with the terrorists.vt. 通過談判達(dá)成,談成[(+with)]They finally negotiated a peace treaty.【口】順利通過,成功地越過【經(jīng)】議價出賣。開展(鬥爭等)。(6)(船)下水。visuallyad. (1)視覺上 (2)外表上conceptuallyad. 概念上Therefore, marketers must pay attention to every detail of their brand, even color. 因此，市場商人(銷售者)一定要注意他們品牌的每個細(xì)節(jié)，甚至是色彩。攜帶。Kindness is one of her attributes. 仁慈是她的特性之一。理解備註:pay attention to 集中注意associated…with 跟..有關(guān)聯(lián)use …as 當(dāng)作,perceived…as 如同。Expand vt. (1)展開,張開(帆,翅等) (2)使膨脹。Categoryn. [C] (1)種類。Employ vt. (1)雇用[(+as) (2)使用,利用(常與oneself連用或用被動式)使忙於,使從事於[(+in)]n. 雇用。 multibrandingn. 多種品牌化Brand recognitions is certainly important. 企業(yè)識別識非常重要的。differentiate KK: [] 3vt. (及物動詞 transitive verb)。認(rèn)識[U]My recognition of the face was 。)Competitive advantage 競爭優(yōu)勢為了在競爭中取得上風(fēng)，而大力提昇自己或組織定位的結(jié)果；這是哈佛商學(xué)院教授兼商業(yè)書籍經(jīng)典《競爭策略》（Competitive Strategy）一書的作者，波特（Michael Porter）所提倡的用詞；所謂競爭優(yōu)勢，指的是組織用以讓本身有別於競爭對手，進(jìn)而創(chuàng)造價值的一組活動、資產(chǎn)、關(guān)係、歷史，以及市場條件等的特殊組合。s loyalty to the king never wavered.(將軍對國王的忠心從未動搖過。s holiday.(工會提出其會員增加一週假日的要求。零售店A lot of money are spent by retailers on advertising.(零售商花許多錢登廣告。使升空The coach taught us how to launch a javelin.(教練教我們投標(biāo)槍。)5. 使(船)下水The new ship was launched today.(新船今天下水了。發(fā)射the launch of a rocket(火箭的發(fā)射)。t refer to this matter again, please.(請別再提這件事。)3. 簡單地,簡易地。s unfortable.(這椅子看上去很可愛,但它並不舒服。)（38）pay attention to ph.1. 關(guān)心。攜帶。我受不了這種天氣。生(利息)10. 值得,需要11. (與oneself連用)表現(xiàn)[O]vi.1. 承受重量(或壓力)Those bamboo beams will not 。精通的3. 不落俗套的,精緻的4. 複雜的,精密的,高度發(fā)展的sophisticated weapons尖端武器（49）oppose KK: []vt.1. 反對。Our members are definitely opposed to making concessions on the safety question.我們的成員絕對反對在安全問題上讓步。傳入。utilize（54）[]　vt. (及物動詞 transitive verb)利用Scientists are trying to find more efficient ways of utilizing solar energy.科學(xué)家正在尋找能更有效地利用太陽能的方法。employ（58）[]　vt. (及物動詞 transitive verb)１. 雇用[(+as)][O2]２. 使用,利用３. (常與oneself連用或用被動式)使忙於,使從事於[(+in)]How do you employ your spare time?你是怎樣利用你的空餘時間的?recognition（58）[]　n. (名詞 noun)１. 認(rèn)出,識別。海生的,海產(chǎn)的２. 船舶的,航海的。部屬。,分開的[(+from)]n. (名詞 noun)recognition KK: [] 71n. (名詞 noun),識別。,觀念。t ensure that he will be there on 。公司品牌力量是消費(fèi)者心中用來比較的，可以影響消費(fèi)者挑選產(chǎn)品。例如：可口可樂用他眾所皆知的名子推出Diet Coke，還有嬌生這個牌子，最早是由洗髮精商品打出知名度的，之後用其知名度順利的推出嬌生嬰兒油、嬌生棉花棒、還有嬌生牙線。此外，根據(jù)統(tǒng)計，人們較傾向喜歡圓形標(biāo)誌，而反對三角狀的。例如, 日本的 Matsushita企業(yè) 為它不同的產(chǎn)品家族使用了不同的名稱: Panasonic 、National,和Technics。A pharmacist, John Styth Pemberton, first introduced CocaCola in Atlanta, Georgia after inventing a caramelcolored syrup in his backyard in May, 1886. Pemberton originally thought of his drink as a medical tonic. Based on the ingredients in the drink, coca leaves and the African kola nut, Dr. Pemberton39。 因為他的身體欠佳，Pemberton 決定賣出CocaCola的所有權(quán)。藥商7 syrup [] n. (名詞 noun)[U]1. 糖漿。4. 【印】書寫體(鉛字)[U]5. 【英】(筆試的)答卷[P] V t. (及物動詞 transitive verb)1. 把...改編為劇本(或廣播節(jié)目)[(+into)]Many novels were scripted for TV shows.許多小說被改編成電視劇本。滴漏28 / 28