【正文】 范性效應(yīng)，涌現(xiàn)出了政府主導(dǎo)下發(fā)展旅游的“欒川模式”。要讓城市富有良好的自然環(huán)境、生活環(huán)境、宜居環(huán)境。 O此外，洛陽還是絲綢之路的東方起點，沿洛河一字排開的有夏代都城斟郡、商代都城西 毫、西周和東周王城、漢魏故城、隋唐洛陽城，在中國都城規(guī)劃史上都具有特別重要的歷史地位和作用，影響極其深遠。隨著陸渾、故縣、小浪底、西霞院等水庫的建成，使河洛大地山多、河川多但缺少湖面的狀況得到改善。得天獨厚的自然條件，再加上中國人自古喜愛山水，崇尚自然，尤其是文人騷客的濃墨重彩，使洛陽長期以來都以山水秀美著稱于世。 “ 山水城市 ”提 倡的是人工環(huán)境與自然環(huán)境協(xié)調(diào)發(fā)展 ,其最終目的在于建立以 “ 城市 ” 為代表的 “人 工環(huán)境 ” 與以 “ 山水 ”為代表的 “ 自然環(huán)境 ” 相融合的人類聚集居住環(huán)境。聞名世界的旅游地?zé)o不因別具一格的旅游形象而長盛不衰。本文立足于此形象，首先從 豐富奇特的山水資源、深厚的歷史文化底蘊以及優(yōu)越的社會環(huán)境（方針政策和理念）等方面對山水洛陽旅游形象定位的主要條件進行分析，在此基礎(chǔ)上結(jié)合“ SWOT”分析法對山水洛陽旅游形象的競爭力進行分析；進而從理念、原則和方法等方面對山水洛陽旅游形象的構(gòu)建進行闡述；最后考慮從不同的方面、采取不同的媒體或渠道對其進行推廣和宣傳，以期可以促進洛陽旅游業(yè)的健康快速發(fā)展。眾所周知，山水城市是 21 世紀的城市，是中國特色社會主義現(xiàn)代城市的建設(shè)方向，因此，目前許多地方都意識到了構(gòu)建 山水城市旅游形象的重要意義，紛紛斥巨資加以研究，對山水城市作為旅游形象的研究也成為其研究的重點 ① 。 至 39。小浪底水庫蓄水后，形成了“高峽出平湖”的北國水鄉(xiāng)風(fēng)光。東 80 公里有中岳嵩山，青山疊翠，峰巒聳峙。城市的重要標志建筑定鼎門、天津橋、天樞、端門、應(yīng)天門、明堂、天堂、龍光門等均布置在城市軸線上，又稱“天闕”、“天街”、“天津”、“天樞”、“天門”、“天 宮”和“天堂”的“七天”，對應(yīng)北斗七星，喻意“天人合一”，法于自然。可見，山水洛陽旅游形象的塑造有著雄厚的歷史基礎(chǔ)。 山水城市建設(shè)的根本目的是為市民造福，為了實現(xiàn)廣大群眾對“讓生活環(huán)境變得越來越美好”，的熱切期盼，九屆市委十五次全會明確提出了洛陽市“十二五”要把洛陽打造成為國際文化旅游名城的四個基本定位，其中之一就是生態(tài)良好的宜居山水城市。然而洛陽雖然在建設(shè)山水洛陽方面已經(jīng)取得了些許成就，但是和這些城市相比，還是有一定的差距！ 建設(shè)山水洛陽，洛陽應(yīng)更好地把握經(jīng)濟增長、社會發(fā)展、城市建設(shè)與自然山水生態(tài)資源開發(fā)保護的關(guān)系，科學(xué)準確地提煉和培育城市本質(zhì)特征以充分彰顯獨特的城市個 6 性，注重城市歷史文脈的傳承與發(fā)揚 [4]。而與河南省接壤的山西、河北、山東、安徽、湖北和陜西的旅游發(fā)展總體水平在全國處于中等水平。 基于理念識別系統(tǒng)的要求，依據(jù)洛陽作為中國第一個 依山面水的山水都城、世界上第一個園林城市、世界上第一個跨河建城的山水都城，隋唐洛陽城開創(chuàng)了中國第一個沿河兩岸規(guī)劃城市的先例的基礎(chǔ)條件，打造山水洛陽應(yīng)實施“工業(yè)強市”、“科教強市”和“旅游強市”三大戰(zhàn)略，完善相關(guān)城市功能區(qū)，打造一個山水新洛陽，努力走在中原崛起的前列，以成為中西部地區(qū)最宜居、宜學(xué)、宜商、宜業(yè)、宜游的美麗山水洛陽。主要包括旅游產(chǎn)品包裝、旅游產(chǎn)品、旅游環(huán)境標識、配套設(shè)施、城市遺路、城市交通工具、城市規(guī)劃、接待用品、服務(wù)規(guī)范手冊、廣告?zhèn)鞑サ取? :①用事件推進 ,如舉辦河洛文化節(jié)、四季旅游展銷會節(jié)、國際會議等促建設(shè) 。未來的洛陽，欲建一座與自然山水和諧的森林城市、生態(tài)城市，就必須大規(guī)模塑造周邊山體大環(huán)境綠地，堅持以“開發(fā)為主，預(yù)防為輔”的方針進行開發(fā)與建設(shè)。洛陽不僅要堅決貫徹執(zhí)行“保護為主，搶救第一”的文保方針，還要加強對都城遺址、古墓葬、石窟、古建筑等的保護和環(huán)境整治，下大力氣保護了金、元時期老城的格局，特別是東大街、西大街、南大街等歷史街區(qū)及傳統(tǒng)民居，保護上世紀 50 年代澗西工業(yè)區(qū)工業(yè)遺產(chǎn)和有代表性的特色居住街坊?，F(xiàn)有 5000 多家獨立核算工業(yè)企業(yè)，擁有機械電子、石油化工等 6 大支柱產(chǎn)業(yè)和東方紅拖拉機、洛陽浮法玻璃、牡丹銅材等一大批國際國內(nèi)名牌產(chǎn)品。通過宣傳真實、獨特、充滿魅力的親山近水、自然健康、浪漫休閑的山水洛陽旅游形象，傳達一致的旅游產(chǎn)品信息，實施對目的地的全方位推銷。 （三）制作旅游宣傳品 按照 AIDA 原則 (注意、興趣、欲望、行動 )制作山水洛陽旅游形象宣傳品，主要包括宣傳冊、導(dǎo)游圖、明信片、宣傳單頁折頁、海報、錄像帶、 VCD 等。然后再通過有效的渠道 將其旅游形象進一步推廣，使國內(nèi)外旅游者關(guān)注洛陽，了解洛陽，以達到提升山水洛陽旅游在國內(nèi)外旅游市場的影響力和競爭力的目的。 follow the correct direction, grasp the limited goals, adhere to the party39。 third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to the criterion of a clean and honest administration and rule the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party passes party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2020 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, 17 respectively held a forum will listen to part of the province (area) secretary of the Party mittee, Secretary of the Discipline Inspection Commission, part of the central ministries and state ans Department The first party mittee is mainly responsible for people, views of experts and scholars and grassroots party anizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2020, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and missions, state ministries and missions of the Party (party), the General Political Department of the military, every 3 people anization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the 18 wisdom of the whole party, embodies the party. Second, code and Regulations revision of the basic principles of two party regulations revision work and implement the party39。s advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised rule from prehensive b physical constitution began, the party constitution and other regulations of the Party of Party anizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of rule real return to Party discipline, for the majority of Party members and listed a negative list. 7 2, highlighting the political discipline and political rules. Regulations according to the stage of the discipline of outstanding 24 performance, emphasizing political discipline and political rules, anization and discipline, in opposition to the part