【正文】 e mean. Before the movie Mad for Music was not put on the show, media began to promote. Novels, ic books, CDS and other derivative products are sold in the city. If the animated characters can not be weled by the mon people, the sales of related animation products will not be positive. For example, The Story of Seven Heroes, and 商丘學院本科畢業(yè)論文 9 Rabbit, as secondary products of cartoon image, are full of the Chinese market, such as stationery, books, bags and other children’s products. But Disney cartoon films products still throw Chinese cartoon films into the shade. For example, cartoon films secondary products of the Walt Disney Company involve all areas of life, like clothing, bags, watches, stationery, electronic products and so on. What is more important, all the good planning and design always show the brand effect. However, the important doctrine of the mean thought in traditional Chinese culture has been influencing Chinese deeply. Chinese animators are not driven by profits, and they are more focusing on cartoon film art and cartoon film career. Although China’s cartoon film is not delicate, it is professional and conscientious. It is hard to imagine Chinese animators have overturned any classic image in the Chinese hearts, which has witnessed endless praise and constant change. No matter how to deal with character, it has set an example for tens of millions of grandchildren simply. Chinese people worship and admire ancestral culture thought because of the doctrine of the mean, and it makes the rugged road of building spiritual home easily. American cartoon films are also very prosperous in the recent ten years. The Walt Disney Company successively introduced cartoon films of the year, which is a huge investment, a geous and mature operation. The cartoon films have great appeal to children and adults, and the ine of the market is very considerable. From 1995 to 2021, the total revenue of 2D cartoon films (including Disney Hua Mulan and Mount Tai of Disney Company, and The Prince of Egypt and The Road to EI Dorado of DreamWorks) was $755 million. However the ine of toys, clothing and all other related products is twice than that of the film’s box office. Later, the rapid expansion of three dimensional cartoon films industry makes cartoon films market develop in full swing. The nation’s total boxoffice of Toy Story and Shrek are $ billion. The Shrek is launched against the tradition, and the ugly green guy not only won the beautiful princess’ heart, he also won numerous people’s cheer and a chorus of critics. This movie also won the Oscar award and set up the award for best animated cartoon movie for the first time. The extraordinary success shaved the best explanation to American pragmatism. 商丘學院本科畢業(yè)論文 10 3. Reasons for Cultural Differences in Chinese and American Cartoon Movies Natural Environment The United States is located in central North America, the Western Hemisphere. It also includes the territory north of Alaska and the Pacific Northwest Central Hawaii islands. The coastline is 22680 kilometers. “The United Sates, the fourth largest country in the world, has established a highly developed national economy since it won independence 200 years ago” (Lai, 2021:143). America, influenced by geographical and natural conditions, has developed the animal husbandry. Nomads have adventurous spirits, trying to pursue personalities and free powers and selfcenteredness. China is located in East Asia, on the western shores of the Pacific Ocean. It has a continental land boundary of more than 20210 kilometers. China is a country with a vast territory. It has an area of over 9,600,000 square kilometers. China, influenced by geographical conditions and natural conditions, began agricultural industry at about 8000BC. The history of the agricultural production and the social economy always occupy dominant positions. They are the foundations of our social economy for a long time. The differences in geography have shaped different characters between China and America. Chinese culture is a type of agricultural culture. All nationalities, in the process of longterm integration, have fostered strengths, circumvented weakness, plemented and promoted each other and formed overall characters of the Chinese nation (Ao, 2021:118119). The coastlines in the United States are much longer than those in China, so the transportation is convenient and Americans are more active and open. Therefore the Americans have formed active personality. They attempt to conquer the nature and overe the nature for personality liberation. As for Chinese people, if there are no big nature disasters or wars, they can live fortable lives. With China’s large population and limited open space, many people have to live at close quarters. So most Chinese people are feeling limited and constrained. Because of differences in geography, people have formed different values toward lives. So this causes the differences in cartoon films between America and China. Humanistic Environment China is a landlocked country, and Chinese culture has developed a kind of inland culture in 商丘學院本科畢業(yè)論文 11 this vast land. China built the Great Wall in the ancient times, because of the foreign aggression. As a result, Chinese culture evolved into a conservative land culture, and to a large extent, it has exclusiveness. Chinese culture has never been losing its independence. Even Taiwan, Hong Kong and Singapore also have not been pletely westernized. And they still retain many traditional Confucian cultures. Because of the influence of Chinese traditional culture, the Chinese cartoon films are hard to break Chinese traditional culture on the subjects and