【正文】 areas. KEY MESSAGES PRODUCT/MARKET SAMSUNG010605BJkickoff2 11 SIEMENS OFFERS A COMPLETE RANGE OF MOBILE SOLUTIONS INCLUDING DEVICES, INFRASTRUCTURE AND APPLICATIONS Products Now and future Information and munication mobile Siemens product offerings Information and munication works ? Mobile work ? Wireless home work amp。 D M a n u f a c t u r i n gM a r k e t i n g a n d b r a n d i n gS a l e s a n d d i s t r i b u t i o nS e r v i c eB S W H Ji a n g suB S Y C A n h u iG e r m a n yG e r m a n yG e r m a n yG e r m a n y S i e m e n s G u a n g d o n gB e i j i n g I n t e r n a t i o n a l S w i t ch i n g S y st e m C o r p o r a t i o nS i e m e n s S h a n g h a iS i e m e n s S h a n g h a iS i e m e n s C h i n aB S W H Ji a n g suB S Y C A n h u iR e t a i l e rP T A CSource: McKinsey analysis SAMSUNG010605BJkickoff2 21 SIEMENS DISTRIBUTES THROUGH EXCLUSIVE NATIONAL RESELLER PTAC Source: IDC Rationales ? Siemens partners with PTAC, taking advantage of their streamlined and efficient distribution channels. PTAC is selected as the exclusive national distributor due to resources and image. ? A uniform price level in the market is maintained nationwide to ensure healthy sales Siemens Channel Structure ? Rely on both 1sttier national reseller PTAC and 2ndtier provincial resellers ? Devote much attention to lowtier city market Vendor 1sttier resellers Consumers 2ndtier resellers Retailers/retail chain stores 12% 9% 79% 67% 12% 67% 12% 21% SAMSUNG010605BJkickoff2 22 ORGANIZATION AND OWNERSHIP 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 23 ? With a large product portfolio covering information and munication and home appliances etc. Siemens?s anization is product focused with clear lines of Pamp。 The Ministry for post and Telemunications Guangzhou Nanfang Photoelectrical Telemunications Equipment Factory Shanghai Aijian Company Ltd. 21 Shanghai Xinguang Telemunications plant 28 Shanghai Video and Audio Electronics Co., Ltd. 40 Chengdu Telemunications Cable Co., Ltd 50 EWSD manufacturing and distribution Fibre optic cable GSM mobile radio works and terminals Transmission equipment (. PDH) Power supply for tele systems Technology Training Hi 300 Telephone and Telemunication terminals Loose tube optical fiber cable Source: Siemens press release SAMSUNG010605BJkickoff2 27 FINANCIAL PERFORMANCE 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 28 ? Siemens Information and Communication (IC) reports another a year of excellent business performance globally. In 2020, IC mobile including the mobile handset business achieved EUR 9 billion in sales worldwide with an expected CAGR of 69% in 19992020. The EBIT margin of IC mobile has also improved from 6% in 1999 to 8% in 2020 ? Siemens achieved a revenue of EUR billion in China over all sectors, to which Information and Communication made a significant contribution KEY MESSAGES FINANCIAL PERFORMANCE SAMSUNG010605BJkickoff2 29 SIEMENS INFORMATION AND COMMUNICATION REPORTS ANOTHER YEAR OF EXCELLENT BUSINESS PERFORMANCE GLOBALLY EUR billions * Mobile handset belongs to IC mobile Source: Goldman Sachs, Siemens Press Release, McKinsey analysis 5 . 19 . 01 4 . 51 1 . 41 2 . 19 . 9Global revenue IC work IC mobile* CAGR 19992020 Percent 11 69 1999 2020 2020E 0 . 3 30 . 7 61 . 3 50 . 6 90 . 7 90 . 3 7Global EBIT IC work IC mobile* CAGR 19992020 Percent 46 102 1999 2020 2020E