【正文】 ........................................................................................................................12 二、商起平臺 特點(diǎn) .................................................................................................................................................15 網(wǎng)站核心 ............................................................................................................................................................15 主要特征 ............................................................................................................................................................15 三、產(chǎn)品服務(wù)規(guī)劃 .................................................................................................................................................16 功能性會員產(chǎn)品 ...............................................................................................................................................16 貿(mào)易推廣服務(wù) ...................................................................................................................................................18 精準(zhǔn)營銷服務(wù) ...................................................................................................................................................18 四、目標(biāo)市場 ..........................................................................................................................................................19 目標(biāo)市場 ............................................................................................................................................................19 目標(biāo)客戶 ............................................................................................................................................................19 目標(biāo)區(qū)域 ............................................................................................................................................................21 第四章 競爭者分析 .................................................................................................................................................22 一、競爭者分析 .....................................................................................................................................................22 功能特點(diǎn) ............................................................................................................................................................23 銷售模式 ............................................................................................................................................................23 品牌分析 ............................................................................................................................................................24 二、競爭策略 ..........................................................................................................................................................25 以功能優(yōu)勢抵消競爭對手品牌優(yōu)勢 ..............................................................................................................25 以服務(wù)優(yōu)勢抵消競爭對手品牌優(yōu)勢 ..............................................................................................................25 第五 章 市場與銷售 .................................................................................................................................................28 一、總體計劃 ..........................................................................................................................................................28 二、銷售體系及策略 .............................................................................................................................................29 銷售體系建立 ...................................................................................................................................................29 實時銷售方法 ...................................................................................................................................................30 銷售實施策略： ...............................................................................................................................................30 三、銷售渠道與伙伴 .............................................................................................................................................31 四、市場滲透和銷售量 .........................................................................................................................................31 商起網(wǎng)商業(yè)計劃 第 3 頁 市場滲透 ............................................................................................................................................................31 五、銷售周期 ..........................................................................................................................................................33 六、市場宣傳 ..........................................................................................................................................................35 市場預(yù)熱期 ........................................................................................................................................................35 市場培育期 ........................................................................................................................................................35 市場爆發(fā)期 ........................................................................................................................................................36 第六章 公司介紹 ......................................................................................................................................................37 一、 架構(gòu)及核心團(tuán)隊介紹 .....................................................................................................................................37 二、 資源 .......................................