【正文】 The appeal of advertising to buying motives can have both negative and positive may be convinced to buy a product of poor quality or high price because of an example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline of the products are worthless and a waste of consumers’ advertising is intentionally few years ago a brand of bread was offer to dieters（節(jié)食者）with the message that there were fewer calories（熱量單位，大卡）in every turned out that the bread was not dietetic（適合于節(jié)食的）, but just regular were fewer calories because it was sliced very thin, but there were the same number of calories in every the positive side, emotional appeals may respond to a consumer’s real fire insurance may be sold by appealing to fear of fear of loss is the real reason for fire security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the consumer must evaluate her or his own the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the still control the final buying can persuade the consumer to buy worthless products by stressing their high quality B convincing him of their low price C maintaining a balance between quality and price D appealing to his buying motives 正確答案：D reason why the bread advertisement is misleading is that thin slices of bread could contain more calories B the loaf was cut into regular slices C the bread was not genuine bread D the total number of calories in the loaf remained the same 正確答案：D passage tells us that sometimes advertisements really sell what the consumer needs B advertisements occasionally force consumers into buying things they don’t need C the buying motives of consumers are controlled by advertisements D fire insurance is seldom a worthwhile investment 正確答案：A can be inferred from the passage that a smart consumer should think carefully about the benefits described in the advertisements B guard against the deceiving nature of advertisements C be familiar with various advertising strategies D avoid buying products that have strong emotional appeal 正確答案：A passage is mainly about how to make a wise buying decision B ways to protect the interests of the consumer C the positive and negative aspects of advertising D the function of advertisements in promoting sales 正確答案：C 寫作題（總分15分，1題）Directions:You have been working in Morning Star Company for two , you want to pursue your Master’s degree this decide to a letter to your boss, , telling him your decision, stating your reason(s), and making an your letter with no less than 100 not sign your own name at the end of the letter, use “Li Ming” do not need to write the ：Dear , I am sure it will e as no surprise that I wish to resign my position as a sales have enjoyed working with you and the staff in the Morning Star Company for these two have given me plenty of help and , our work with local munity groups has inspired me to return for my Master’s degree in social appreciate how valuable such a degree can be in my field of ’d like to pursue my Master’s degree in autumn, and would appreciate it if you would accept my resignation before September will be able to stay on through the summer and help you find a replacement for my you for all the patience, wisdom, and experience that you shared with will always remember my time with the Morning Star with great affection, and hope to work with you and the staff again in the am sorry for any inconvenience ，Li Ming第四篇：高考英語(yǔ)真題20162016年高考英語(yǔ)試題全國(guó)卷Ⅱ（廣東卷）筆試部分 試卷結(jié)構(gòu)(20150708 15:58:38)轉(zhuǎn)載▼標(biāo)簽： 2016年高考英語(yǔ)試題全 分類： 高考題庫(kù)2016年高考英語(yǔ)試題全國(guó)卷Ⅱ（廣東卷）筆試部分 試卷結(jié)構(gòu) 最新（參考原2015上海，甘肅，內(nèi)蒙，新疆，陜西，山東，湖北，河北通用卷）本試題是根據(jù)《廣東省教育廳關(guān)于廣東省普通高考使用全國(guó)統(tǒng)一命題試卷的通知》（粵教考函〔2015〕24號(hào)）的精神編制。最后，提醒廣大考生，真題數(shù)量有限，一定要結(jié)合自己的實(shí)際情況，按照以上步驟仔細(xì)研讀，讓真題的利用率發(fā)揮到最大!加油各位。通過(guò)這個(gè)過(guò)程糾正自己的翻譯思維，提高翻譯能力。對(duì)于考研英語(yǔ)閱讀來(lái)說(shuō)，真題顯得尤為珍貴，然而考生在復(fù)習(xí)時(shí)并沒(méi)有充分利用真題，很多同學(xué)往往將“做完題目對(duì)完答案”作為一套真題的終結(jié)，其實(shí)這對(duì)真題來(lái)說(shuō)是一種浪費(fèi)。所謂破題就是要找到題目的可破之處，你要仔細(xì)琢磨每個(gè)題干和選項(xiàng)的關(guān)鍵詞以便自己精準(zhǔn)定位于文章，找到出題段進(jìn)而深入找到解題的那句話。此外，每個(gè)題目的錯(cuò)誤選項(xiàng)請(qǐng)你都在解析書的題目旁邊標(biāo)注原因（比如無(wú)中生有，張冠李戴，程度過(guò)深之類）。在看完單詞和句子之后就可以看每個(gè)題的解析了，你要看看每個(gè)題的解析，看看黃皮書破解真題的思路，即使不懂也不要緊，真題不是一遍就能研習(xí)懂的。相比于那些理想的指標(biāo)，我更偏向于根據(jù)我的經(jīng)驗(yàn)，提出一個(gè)更符合現(xiàn)實(shí)的處理真題標(biāo)準(zhǔn)給大家。多多堅(jiān)持這樣做，到后期你就會(huì)有收獲。細(xì)心的童鞋要問(wèn)勒：五一到六月中做9701，七月到八月底做0208，十一月下旬以后?？?912，那九月十月十一月用來(lái)干嘛？我想說(shuō)，親愛(ài)的童鞋，我說(shuō)的那是給你做第一遍的時(shí)間，我前面說(shuō)過(guò)對(duì)于基礎(chǔ)一般的同學(xué)建議把真題做至少兩到三遍，上不封頂。對(duì)于“中”，我建議用從七月開(kāi)始一直到八月底的這兩個(gè)月暑期黃金時(shí)間搞定（六月中到六月底留給大家處理期末考試，如不需也請(qǐng)自己調(diào)整）。比如可能有些13年的考生第一次試水就是用的12年真題，我想說(shuō)這真是暴殄天物。而且根據(jù)我后文說(shuō)的每做一遍的重心不同，在后來(lái)做真題的過(guò)程中即使你依稀記得文章的大概意思和選項(xiàng)也無(wú)妨，這個(gè)時(shí)候請(qǐng)你選答案的時(shí)候更加慎重，不要像第一次一樣自欺欺人的就選了，而要以可以令人信服的理由選出答案。套用一位前輩的話：不管什么時(shí)候有人問(wèn)我什么時(shí)候開(kāi)始做真題好，我的答案都是，現(xiàn)在開(kāi)始做，馬上開(kāi)始做。市面上真題可以說(shuō)是眼花繚亂：星火的，王長(zhǎng)喜的，丁教主的，新東方的綠寶書，考研真相，世紀(jì)高教的黃寶書??那么大家到底該選哪一種呢？其實(shí)答案很簡(jiǎn)單，真題就在哪里，不增不減，關(guān)鍵的是看真題是如何解析的。黃皮書總的來(lái)說(shuō)是一本不錯(cuò)的真題，論壇里高分考生代代相傳這個(gè)肯定錯(cuò)不了，但是由于考研閱讀比較BT，我覺(jué)得極個(gè)別題黃皮書答案的解釋也有些難以使人信服，所以這個(gè)時(shí)候建議翻開(kāi)新東方的綠皮書或其他書的電子版看看有沒(méi)有什么更好的、或者書更人讓你理解的說(shuō)法。真題珍貴是珍貴，但是你不能一直拖著不做，你不反復(fù)吃透真題那想取得理想分?jǐn)?shù)就是癡人說(shuō)夢(mèng)。我建議真題從97年開(kāi)始做就好，太久遠(yuǎn)的參考價(jià)值不大，何況吧，太久遠(yuǎn)的命題人可能~都掛掉了，你還研究人家命題思路干嘛呢對(duì)不對(duì)。我給大家近6周是因?yàn)檫@段時(shí)間鄰近期末考試很多人要估計(jì)本科課程，并且剛剛上手真題需要一個(gè)自己探索如何研習(xí)真題的過(guò)程（如何研習(xí)我也放在后文講）。這么分目的可能很多人猜得到，那就是難度問(wèn)題，10年閱讀的難度出類拔萃啊呵呵。比如練習(xí)4篇閱讀時(shí)，第一篇做慢了后面就要自己加快節(jié)奏，而如果有一篇做的快了大家就可以再看看這幾題。這本身并沒(méi)有錯(cuò)，可是我覺(jué)得這如同告誡我們不要說(shuō)謊一樣，本身是正確的可是實(shí)際幾乎不可能完成。不管你認(rèn)識(shí)還是不認(rèn)識(shí)，每個(gè)單詞的中文意思你都要背（超綱詞匯盡量背，實(shí)在背不了就算了）、每個(gè)單詞的例句你都要看懂。還是先做題并對(duì)答案（如果只有一本真題，請(qǐng)無(wú)論做第幾遍在真題上都用鉛筆，在真題的詞句解析和題目解析則可用其他筆，有幾本真題的我就不說(shuō)了，愛(ài)咋咋）。研究原文作者的思路就是說(shuō)你要弄懂西方作者的行文思路（典型的行文思路有幾種：開(kāi)門見(jiàn)山、花開(kāi)兩朵、起承轉(zhuǎn)合等）以及每一段的主題句如何設(shè)置的思路。13年的孩紙們，加油，你們的戰(zhàn)斗開(kāi)始了。第二步，查出并整理生詞、詞組大家可以利用詞典將自己做題過(guò)程中遇到的生詞、詞組查出來(lái)，然后整理到筆記本上，這個(gè)詞匯本是后期要反復(fù)看的，目的是維持并增加詞匯量。第四步，標(biāo)記題目、選項(xiàng)在原文中對(duì)應(yīng)的位置這個(gè)工作可以讓大家清楚看到命題人喜歡在文中什么位置、用什么特點(diǎn)的句子、采用什么樣的角度來(lái)出題，看清楚最佳選項(xiàng)和原句是什么關(guān)系、看清楚錯(cuò)誤選項(xiàng)的陷阱是如何設(shè)置的等，在原文中一一標(biāo)注A、B、C、D和題號(hào)，做的多了，就能培養(yǎng)出手感、題感，提高正確率，有些考生對(duì)真題做的特別透徹，到最后能達(dá)到只看選項(xiàng)就能判斷出哪些是陷阱。2016年高考英語(yǔ)試題全國(guó)卷Ⅱ（廣東卷）筆試部分 試卷結(jié)構(gòu) 最新第Ⅰ卷第一部分 聽(tīng)力（共兩節(jié)，滿分15分）略 第二部分 閱讀理解（共兩節(jié)，滿分40分）第一節(jié)（共15小題；每小題2分，滿分30分）閱讀下列短文，從每題所給的四個(gè)選項(xiàng)（A、B、C、和D）中，選出最佳選項(xiàng)，并在答題卡上將該項(xiàng)涂黑?！笆熳x唐詩(shī)三百首，不會(huì)作詩(shī)也會(huì)吟”的道理同樣適用于英語(yǔ)的學(xué)習(xí)，背的多了自然能培養(yǎng)出于語(yǔ)感。