strategicplanning(英文版)(完整版)
【正文】 Medium Low Business strength B A C D F G E GE Approach Market Peration Product Development Market Development Diversification New New Existing Existing Market Product Growth Directions for a Given Productmarket bination Planning crossfunctional strategies ? Marketing’ s role in strategic planning ? Company ? Strategic planner ? SBU ? Operation ? Marketing and other business functions Marketing process Analyzing marketing opportunities Selecting target markets Developing the marketing mix Managing the marketing effort STP 戰(zhàn) 略 市場細分 Segmenting 市場定位 Positioning 目標市場選擇 Targeting Target customers Intended positioning Product/services ?Variety ?Quality ?Design ?Features ?Brand name ?Package ?Size ?Addons ?Warranties ?returns Price ?list price ?Discounts ?Allowances ?Settlement terms ?Credit terms Promotion ?Advertising ?Personal selling ?direct marketing ?Synchronous marketing Placement ?demand chain management ?logistics management ?Channel management
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