著名dm公司客戶細(xì)分方案英文版(完整版)
【正文】 me + = Stage 3 for AntiAttrition Stage 3 for Activation 8 Intelligent Customer/ Sales Platform Modeling Teradata Campaign Mgt Tool External Data Customer Data Unfolding the Technical Enablers Datamart Other Channels 9 CRM Practices ? Dynamic Segmentation ? Pigeonhole Targeting ? Portfolio Strategy ? Contact Management Wealth Management ? Investment Prone Profiling ? Portfolio Profitability Analysis ? Knowledgebased Selling Credit Risk Products ? Riskbased Analytic Model ? Loan Customers Profiling ? Optimization Model Profitability ? Product Profitability ? Customer Profitability ? Customer Value Model Current Lifetime ? Holistic Profit View Use Data to build CRM Analytics Teradata 10 PreSales Planning ? Multidimensional Customer Analytics ? Identify Objection or Alternate Product Call Management Fingertip Intelligence ? Facilitate “Personalised” Script ? Capture Customer Preference Integration ? Customer Profile Update ? Revised Customer Profile next Dynamic Segmentation Relationship and Loyalty Building with Every Contact Intelligent Sales Leads A n a l y t i c F r a m e w
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