【正文】 ow well your pany and your petitors fulfill each of the technical requirements 6 Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 1 2 3 4 5 Technical Comparison 6. Technical Comparison (Cont.) ? Technical Comparisons identify how well your pany and your petitors fulfill each of the technical requirements. ? Utilize internal expertise from sources such as engineers, technicians, and field personnel to develop the parisons. ? Consider evaluation techniques such as bench testing, laboratory analysis, product teardowns, field observations, and reviews of data from outside testing labs or agencies. ? Convert the test data into values that are appropriate for a one to five rating scale, with five representing the best. ? You may not be able to evaluate every technical requirement. ? Plot each pany’s performance so that parisons can be seen easily. 6. Technical Comparison HighEnd Children’s Bicycle Example Strong Pos Positive Negative Strong Neg Number of bicycle extras Number of color options Number of aesthetic features Stopping effectiveness Shock absorption Ease of Assembly Easy to follow instructions Ease of handelbar/ seat adjustment 3 3 3 3 9 9 9 2 3 4 Performance Quick delivery Aesthetics Customer value for price Safety Growing room Quick and easy assembly 5 5 5 5 3 Attractive to both genders 3 1 1 9 9 9 1 1 1 9 9 9 3 3 3 9 9 3 3 87 95 95 57 47 66 86 61 Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Competitor A Competitor B Our Company 1 2 3 4 5 Technical Comparison Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 7. Performance Targets ? Determine the necessary performance targets (specs) for each Critical Customer Requirement. 7 7. Performance Targets (Cont.) ? Performance Targets represent the level of performance that the team believes is needed to ensure customer satisfaction. ? Establish Performance Targets based on: ? Customer Needs ? Refer to Kano Model to consider type of need being addressed ? Critical Customer Requirements ? Relative Importance Ratings ? Customer Ratings of Competitors and Targets ? Correlation of Critical Customer Requirements ? Own capability ? The team does not yet determine how they are going to achieve the Performance Targets. 7. Performance Targets (Cont.) ? Evaluate Performance Targets by asking: ? Will this satisfy the customer? ? How much is good enough? ? Will it make the pany more petitive? ? How does the petition meet these targets? ? Are they reasonable with respect to the importance ratings? ? Specify allowable variation: ? Where does the loss of function occur? ? At what point will the customer not tolerate performance? ? Will they allow design tradeoffs? 7. Performance Targets HighEnd Children’s Bicycle Example Strong Pos Positive Negative Strong Neg Number of bicycle extras Number of color options Number of aesthetic features Stopping effectiveness Shock absorption Ease of Assembly Easy to follow instructions Ease of handelbar/seat adjustment 3 3 3 3 9 9 9 2 3 4 Performance Quick delivery Aesthetics Customer value for price Safety Growing room Quick and easy assembly 5 5 5 5 3 Attractive to both genders 3 1 1 9 9 9 1 1 1 9 9 9 3 3 3 9 9 3 3 87 95 95 57 47 66 86 61 Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Competitor A Competitor B Our Company 1 2 3 4 5 Technical Comparison Analyze and Diagnose HOQ ? What are current strengths and weaknesses relative to the petition? ? How do these strengths and weaknesses pare to the customer priorities? ? Where does the gap need to be closed? ? Are there opportunities to learn from the petition? ? Are there opportunities for breakthroughs to exceed petitor39。s capabilities? Number of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustment3333999234P e r f o r m a n c e Q u i c k d e l i v e r yA e s t h e t i c sC u s t o m e r v a l u e f o r p r i c eS a f e t yG r o w i n g r o o mQ u i c k a n d e a s y a s s e m b l y55553A t t r a c t i v e t o b o t h g e n d e r s311999111999 333993387 95 95 57 47 6686 61R e l a t i o n s h i pS t r o n g = 9M e d i u m = 3W e a k = 1IMPORTANCE (15)C o m p e t i t o rC o m p a r i s o n1 2 3 4 5T A R G E T S“ H O W ” I m p o r t a n c eC o m p e t i t o r AC o m p e t i t o r BO u r C o m p a n yMin