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long 19 EXECUTIVE SUMMARY ?Strategy Analysis ?Our Strategic decisions and Action Plans ?Workstream Timeline ?Summary Next Step 20 Trust Brand Employee Supplier Authority Consumer /Customer Danone Way Shareholder ? Implement Group Danone values ? Positive relationship with stakeholders 21 NEXT STEP ?Further consolidate leadership position ?Adopt ECommerce to plement the traditional channels ?Introduce Danone brand locally ?Improve the ratio of debt to equity 22 Thank you! QA 23 靜夜四無鄰,荒居舊業(yè)貧。 Team analysis Promotion ? Advertisements Promotion campaigns Yogurt 35% Yogurt 55% + 6% per year Cream Dessert 0% Cream Dessert 30% +10% per year good taste, healthy innovative * Wherever you are, we think of you Danone Mercador National Competitor Int’l Competitor Other Competitor Market Share Brand Building 12 Operation Management ? Select suppliers as strategic partners Procurement Produce Quality Control Food Security Logistics * New production line in the plant of South * Restructure the plant in North * Automation in procedures ? Quality control system, regular inspection and alert system ? Reduce the packaging size and weight ? Renew the water treatment plant ? Risk management ? Efficient logistics work ? Outsourcing to the 3rd party logistics panies Source: Literature search。 :45:4220:45:42February 10, 2023 1他鄉(xiāng)生白發(fā),舊國(guó)見青山。 :45:4220:45Feb2310Feb23 1世間成事,不求其絕對(duì)圓滿,留一份不足,可得無限完美。 , February 10, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 2月 10日星期五 8時(shí) 45分 42秒 20:45:4210 February 2023 1一個(gè)人即使已登上頂峰,也仍要自強(qiáng)不息。 :45:4220:45Feb2310Feb23 1越是無能的人,越喜歡挑剔別人的錯(cuò)兒。 :45:4220:45:42February 10, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。