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Drivers of the Digital Economy ? New Business Practices — What Does it Take to Win? ? TimeValue Competition ? Content and containers ? Intelligent Markets the Digital Value Network ? Intelligent execution peting on insight ? Intelligent anizations . Kearney 9/2717/pd/3 Introduction to the Digital Economy . Kearney 9/2717/pd/4 Digital Economy The last three decades have seen the emergence of a digital economy characterized by an increased emphasis on puting and munications This increased use of puting and munications (“digitization”) is changing the world of business Industrial Economy PreIndustrial Economy Pre1850 18501960 1960Present . Kearney 9/2717/pd/5 This period is parable to previous economic upheavals and impacts all industries New economies emerge at the inflection point of previous economies and coexist with their predecessors 1700 1800 1900 Agricultural Economy Industrial Economy Digital Economy 2023 World Economy Present Day . Kearney 9/2717/pd/6 Information is being the key input, which is changing the way businesses operate and the nature of work Ratio of Expenditures on Information to Production Technology 1980 1975 1970 1965 00 . 10 . 20 . 30 . 40 . 50 . 60 . 70 . 80 . 91983 80 60 40 20 1820 1840 1860 1880 1900 1920 1940 1960 1980 1995 Notes: (1) Consists of service workers, including positions such as finance, marketing, etc. in industrial panies (2) Consists of physical workers in industrial firms Sources: “Information Technology and the Corporation of the 1990s” (1994), . Bureau of Labor Statistics (1996) . Employment By Occupation (Percent Of Total) IT$ PT$ Type Of Worker “Knowledge Workers”(1) “Touch Labor”(2) Agriculture . Kearney 9/2717/pd/7 Digitization allows work to occur any time, any place leading to a dramatic increase in global activity Drivers ? Reduced costs of munication ? Immediate access to information ? Rapid diffusion of technology ? Increased access to new markets ? Increased number of petitors Sources: ., . Department of Treasury 215560. Direct Overseas Investment ($ Billion) 835041980 1993 1980 1993 Foreign Direct Investment In The . ($ Billion) 200412120137131980 1995 1985 1990 Overseas Telephone Calls ($ Million) . Kearney 9/2717/pd/8 Information Technology’s Share of the GDP continues to grow, fueling the Digital Economy 4 . 24 . 54 . 96 . 16 . 48 . 201234567891977 1980 1985 1990 1993 1998% of GDP. Kearney 9/2717/pd/9 Drivers of the Digital Economy . Kearney 9/2717/pd/10 Advances in technology and improvements in information management are driving digitization Metcalfe’s Law of Network Value Greater Storage Capabilities Cheap, Deregulated Communications ? Inter Access ? Pervasive usage ? Java and Jini ? Fixed and removable Hard drives ? CDROMs ? DVDs ? Telephones