【市場營銷英文版】02externalenvironmentanalysis(完整版)
【正文】 other desires that customers might satisfy before purchasing your product or service External Environment: Competitive Competitive Climates: Monopoly, Important dimensions ? Uniqueness of each firm’s product: unique ? Number of petitors: none ? Size of petitors (relative to market): none ? Elasticity of demand facing firm: either ? Elasticity of industry demand: either ? Control of price by firm: plete External Environment: Competitive Competitive Climates: Oligopoly, Important dimensions ? Uniqueness of each firm’s product: none ? Number of petitors: few ? Size of petitors (relative to market): large ? Elasticity of demand facing firm: kinked ? Elasticity of industry demand: inelastic ? Control of price by firm: some (if careful) External Environment: Competitive Competitive Climates: Pure Competition, Important dimensions ? Uniqueness of each firm’s product: none ? Number of petitors: many ? Size of petitors (relative to market): small ? Elasticity of demand facing firm: pletely elastic ? Elasticity of industry demand: either ? Control of price by firm: none External Environment: Competitive Competitive Climates: Monopolistic Competition, Important dimensions ? Uniqueness of each firm’s product: some ? Number of petitor
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