產(chǎn)業(yè)和競爭力分析(1)(完整版)
【正文】 ize and growth potential ? Whether petitive conditions are conducive（ 有益） to rising/falling industry profitability ? Will petitive forces bee stronger or weaker ? Whether industry will be favorably or unfavorably impacted by driving forces ? Potential for entry/exit of major firms ? Stability/dependability of demand ? Severity of problems facing industry ? Degree of risk and uncertainty in industry’ s future Conducting an Industry and Competitive Situation Analysis ? Two things to keep in mind: 1. Evaluating industry and petitive conditions cannot be reduced to a formulalike exercisethoughtful analysis is essential 2. Sweeping（ 徹底的） industry and petitive analyses need to done every 1 to 3 years 靜夜四無鄰，荒居舊業(yè)貧。 slow growth spawns（ 孕育） increased rivalry shakeout of weak rivals Surpluses push prices profit margins down。 low barriers make existing firms vulnerable to entry More buyers will shop for lowest price (bigticket = high price) Buyers have more power because it’s easier to switch from seller to seller Raises risk。 :20:3619:20Jan2324Jan23 1故人江海別，幾度隔山川。 19:20:3619:20:3619:201/24/2023 7:20:36 PM 1成功就是日復(fù)一日那一點點小小努力的積累。 , January 24, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 1月 24日星期二 7時 20分 36秒 19:20:3624 January 2023 1一個人即使已登上頂峰，也仍要自強不息。勝人者有力，自勝者強。 2023年 1月 24日星期二 下午 7時 20分 36秒 19:20: 1楚塞三湘接，荊門九派通。 2023年 1月 下午 7時 20分 :20January 24, 2023 1行動出成果，工作出財富。 often creates petitive cost differences among fully vs. partially vs. nonintegrated firms Increases volume market share needed to be cost petitive Shortens product life cycle。 large markets attract firms looking to acquire rivals with established positions in attractive industries Fast growth breeds new entry。 investments in technology facilities/equipment may bee obsolete before they wear out Big requirements make investment decisions critical。 19:20:3619:20:3619:20Tuesday, January 24, 2023 1乍見翻疑夢，相悲各問年。 :20:3619:20Jan2324Jan23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 19:20:3619:20:3619:201/24/2023 7:20:36 PM 1越是沒有本領(lǐng)的就越加自命不凡。 下午 7時 20分 36秒 下午 7時 20分 19:20: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀看 專家告訴 。 19:20:3619:20:3619:20Tuesday, January 24, 2023 1知人者智，自知者明。 :20:3619:20:36January 24, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 1月 24日星期二 下午 7時 20分 36秒 19:20: 1比不了得就不比，得不到的就不要。 creates a barrier to entry and exit Raises capital requirements。 INDUSTRY AND COMPETITIVE ANALYSIS CHAPTER 2 “ Analysis is the critical starting point of strategic thinking.” “ Quote” Chapter Outline ? Role of Situation Analysis in StrategyMaking ? Methods of Industry and Competitive Analysis – Industry’s Dominant Economic Tra
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