【正文】 ...............................................................................9一、有利于提高中方商業(yè)經(jīng)營管理水平 .........................................................9二、有利于促進(jìn)蘇州現(xiàn)代化商業(yè)的發(fā)展 .......................................................12三、有利于擴(kuò)大商品出口 ...............................................................................15第三章 市場(chǎng)分析 .........................................................................................................19第一節(jié) 投資市場(chǎng)分析 ...........................................................................................19一、蘇州整體投資環(huán)境 ...................................................................................19二、工業(yè)園區(qū)投資環(huán)境 ...................................................................................20第二節(jié) 消費(fèi)市場(chǎng)分析 ...........................................................................................22一、蘇州整體消費(fèi)環(huán)境 ...................................................................................22二、蘇州工業(yè)園區(qū)消費(fèi)環(huán)境 ...........................................................................23三、歐尚超市的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì) .......................................................................24第四章 項(xiàng)目選址與建設(shè)條件 .....................................................................................25第一節(jié) 項(xiàng)目選址 ...................................................................................................25第二節(jié) 項(xiàng)目建設(shè)條件 ...........................................................................................27一、當(dāng)?shù)厣鐣?huì)經(jīng)濟(jì)條件 ...................................................................................27二、項(xiàng)目建設(shè)自然條件 ...................................................................................30第五章 經(jīng)營規(guī)模和營銷方式 .....................................................................................33第一節(jié) 經(jīng)營規(guī)模 ...................................................................................................33一、零售 ...........................................................................................................33二、出口 ...........................................................................................................34第二節(jié) 貨源采購及配送 .......................................................................................35一、超市貨源采購與配送 ...............................................................................352 / 62二、出口商品貨源及采購 ...............................................................................36第六章 技術(shù)設(shè)備 .........................................................................................................36一、計(jì)算機(jī)管理系統(tǒng) .......................................................................................36二、其它設(shè)備 ...................................................................................................37第七章 項(xiàng)目建設(shè)方案 .................................................................................................39第一節(jié) 總平面布置 ...............................................................................................39一、總平面設(shè)計(jì)原則 .......................................................................................39二、總平面布局 ...............................................................................................39第二節(jié) 建筑方案 ...................................................................................................40一、設(shè)計(jì)依據(jù) ...................................................................................................40二、建筑設(shè)計(jì) ...................................................................................................41三、土建工程 ...................................................................................................44第三節(jié) 配套工程 ...................................................................................................46一、給排水 .......................................................................................................46二、消防 ...........................................................................................................47三、暖通空調(diào) ...................................................................................................48四、供電 ...........................................................................................................50五、煤氣 ...........................................................................................................52第八章 組織機(jī)構(gòu)和人員安排 .....................................................................................53第一節(jié) 組織機(jī)構(gòu)設(shè)置 ...........................................................................................53第二節(jié) 人員（不包括采購中心）安排與培訓(xùn) ...................................................53第九章 項(xiàng)目實(shí)施進(jìn)度 .................................................................................................55第十章 環(huán)境保護(hù)與安全 .............................................................................................55第一節(jié) 環(huán)境保護(hù) ...................................................................................................55一、設(shè)計(jì)依據(jù) ...................................................................................................55二、施工過程中的環(huán)保問題 ...........................................................................56三、設(shè)計(jì)過程中應(yīng)注意的環(huán)保問題 ...............................................................56四、環(huán)境影響及評(píng)價(jià) .......................................................................................56第二節(jié) 衛(wèi)生防疫 ...................................................................................................58第三節(jié) 消防安全 ...................................................................................................58第十一章 投資估算與資金籌措 .................................................................................60第一節(jié) 投資估算 ...................................................................................................60一、建設(shè)投資估算 ...........................................................................................60二、建設(shè)期利息估算 .......................................................................................613 / 62三、流動(dòng)資金估算 ...........