淺析“非主流”文字設(shè)計及其未來(完整版)
【正文】 is to say. There was not the resplendent civilization of China ancient times if there had not the Chinese characters. The transformation and development of graphical character are the result of people’s continuous designation and creation. A great deal of graphical character works which e down from Chinese traditional culture had proven powerfully to us that the design of graphical Chinese character was feasible and had great potential, and would be a beneficial edification in the field of graphic design which could direct us to design graphical character.It is a process that the graph creativity sublimating of the Chinese character civilization with the evolving and creating again from the traditional glyph to the modem Chinese character graph, It is advantageous not only to the mercial promotion of modem internationalization, but also to the research and development of Chinese character itself. Finally, through analyzing the world famous designer’s work, and bining my designing experience, the paper has discussed the innovation mentality of diagramming Chinese character in contemporary plane design.Key Words： Chinese character Nonmainstream Structure RedesignII鹽城工學(xué)院畢業(yè)論文2012淺析“非主流”文字設(shè)計及其未來一、“非主流”文字的起源圖1文字的起源是多元的分野，漢字、楔形文字、瑪雅文字、象形文字等的發(fā)展是伴隨著 “結(jié)繩而治”、“刻木為契”、“倉頡作書”等的傳說而發(fā)展起來的（見圖1）。第三，“非主流”文字的使用者多為使用網(wǎng)絡(luò)頻率較高的90后人群，這類人群另類、叛逆、時尚，多是社會的“非主流”群體。（二）數(shù)字字母型。﹎!_♂♀＼◎№△等幾何符號以及表情等圖案。（一）內(nèi)涵再設(shè)計 圖4 圖5 要設(shè)計出優(yōu)秀的“非主流”文字，首先要明晰所設(shè)計的文字需要表達(dá)什么樣的意義，傳遞什么想的思想文化和藝術(shù)特征。另一作品則是對原有漢字的筆畫進(jìn)行解構(gòu)，然后以形式美原則進(jìn)行重構(gòu)，從而創(chuàng)造出新的“非主流”漢字（見圖5）。漢字的造型特征、形式法則、藝術(shù)特征所形成的規(guī)律為“非主流”文字的字形設(shè)計提供創(chuàng)作源泉。另一種是重新設(shè)計筆形，呈現(xiàn)出個性的、非常見的筆畫形態(tài)。這些傳統(tǒng)文字藝術(shù)為“非主流”文字設(shè)計提供借鑒。這種“非主流“文字設(shè)計意在喚起網(wǎng)絡(luò)社會中那些文化淡漠的網(wǎng)絡(luò)一族對傳統(tǒng)文化的思考。吳山專作品中把不相關(guān)的詞語進(jìn)行任意組合，造出無法理解的詞匯，以簡體字、錯別字、大字報、紅色來展現(xiàn)一場視覺記憶。由數(shù)字、字母、圖形、符號構(gòu)成的
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