【正文】 ....................................................................................................................................3第一部分 大世界商業(yè)公園市場(chǎng)背景分析 .................................................................................................................................................................................................3一、項(xiàng)目概況 ...............................................................................................................................................................................................................................................3二、開發(fā)商背景簡(jiǎn)介 ...................................................................................................................................................................................................................................3三、市場(chǎng)環(huán)境分析 .......................................................................................................................................................................................................................................3四、項(xiàng)目的 SWOT 分析 ..............................................................................................................................................................................................................................3五、目標(biāo)市場(chǎng)定位 .......................................................................................................................................................................................................................................3六、項(xiàng)目定位 ...............................................................................................................................................................................................................................................3七、開發(fā)構(gòu)想 ...............................................................................................................................................................................................................................................3八、項(xiàng)目功能劃分建議 ...............................................................................................................................................................................................................................3第二部分 大世界商業(yè)公園市場(chǎng)行銷戰(zhàn)略 .................................................................................................................................................................................................3一、什么是“投資組合計(jì)劃” ...................................................................................................................................................................................................................33 / 103二、 “投資組合計(jì)劃”的具體實(shí)施可行性分析： .....................................................................................................................................................................................3三、推出本計(jì)劃的市場(chǎng)效應(yīng)分析 ...............................................................................................................................................................................................................3第三部分 大世界商業(yè)公園整合傳播戰(zhàn)略 .................................................................................................................................................................................................3一、大世界商業(yè)公園品牌的建立及認(rèn)同 ...................................................................................................................................................................................................3二、階段性傳播策略 ...................................................................................................................................................................................................................................3（一）傳播階段劃分： ..........................................................................................................................................................................................................................3（二）具體階段傳播策略： ..................................................................................................................................................................................................................3（三） 、廣告階段運(yùn)作 ............................................................................................................................................................................................................................3（四） 、項(xiàng)目預(yù)算 ....................................................................................................................................................................................................................................3三、傳播訴求策略 .......................................................................................................................................................................................................................................3（一） 、訴求對(duì)象 ....................................................................................................................................................................................................................................3（二） 、訴求重點(diǎn) ....................................................................................................................................................................................................................................3（三） 、訴求方法 ....................................................................................................................................................................................................................................3（四） 、訴求表述 .....................................................................................................................................................................................................................