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電大考試推銷策略與藝術(shù)期末復(fù)習(xí)資料必備小抄匯總【精編完整版(完整版)

  

【正文】 反復(fù)多次的協(xié)商調(diào)解后,在事實(shí)清楚、責(zé)任明確的基礎(chǔ)上達(dá)成協(xié)議。 第 58 題 :(D 經(jīng)濟(jì)合同糾紛的審理 )是指經(jīng)濟(jì)審判機(jī)關(guān)根據(jù)當(dāng)事人一方的請(qǐng)求,依法處理經(jīng)濟(jì)合同糾紛案件而進(jìn)行的職能活動(dòng)。 第 66 題 :(A 渾水摸魚策略 )是指在談判中,故意攪亂正常的談判秩序,將許多問(wèn)題一股腦兒地?cái)偟阶烂嫔?,使人難以應(yīng)付,以達(dá)到使對(duì)方慌亂失誤的目的。 第 73 題 :(B 聲東擊西策略 )是指談判過(guò)程中,當(dāng)某個(gè)問(wèn)題談不 下去了時(shí),巧妙地變換談判議題,轉(zhuǎn)移對(duì)方視線,從而實(shí)現(xiàn)自己談判目標(biāo)。 第 81 題 :商務(wù)談判中,先高后低、然后又拔高的讓步策略的優(yōu)點(diǎn)是 (A 讓步的起點(diǎn)比較恰當(dāng)、適中 C 洽談中富有活力 D 能夠保住己方的較大利益 )。 第 89 題 :商務(wù)談判中,不同的讓步策略給對(duì)方傳遞不同的信息,選擇、采取哪種讓步策略,取決的因素有 (A 洽談對(duì)手的洽談經(jīng)驗(yàn) B 準(zhǔn)備采取什么樣的洽談方針和策略 D期望讓步后對(duì)方給予我們何種反應(yīng) )。 第 97 題 :降低由于風(fēng)險(xiǎn)造成損失發(fā)生的機(jī)率的內(nèi)容包括 (A 預(yù)先控制 B 事后補(bǔ)救 )。 第 105 題 :成功地展開洽談工作、抓住分歧的實(shí)質(zhì)的主要措施有 (A 善于及時(shí)清理已有的各種觀點(diǎn) B 對(duì)分歧點(diǎn)實(shí)質(zhì)性進(jìn)行分析 C 對(duì)于有關(guān)的問(wèn)題,要善于指出各種觀點(diǎn)的分歧點(diǎn) D 提出應(yīng)該討論的新問(wèn)題 )。 第 113 題 :雙方當(dāng)事人在協(xié)商解決經(jīng)濟(jì)合同糾紛的過(guò)程中應(yīng)注意的是 (A 雙方的態(tài)度要端正、誠(chéng)懇 B 通過(guò)協(xié)商達(dá)成協(xié)議,一定有符合國(guó)家的法律政策 C 協(xié)商一定要在平等的前提下進(jìn)行 D 在協(xié)商解決經(jīng)濟(jì)合同糾紛中,還要防止拉關(guān)系,搞私利等不正之風(fēng) )。 第 121 題 :商務(wù)談判中,防御渾水摸魚策略時(shí),應(yīng)注意 (A堅(jiān)持事情必須逐項(xiàng)討論,不給對(duì)方施展計(jì)謀的機(jī)會(huì) B 堅(jiān)持自己的意見(jiàn),用自己的意識(shí)和能力影響談判的進(jìn)程和變化 C 對(duì)手可能也和你一樣困感不解,此時(shí)應(yīng)攻其不備 D將談判盡量安排在正常的工作時(shí)間內(nèi),以保持充沛的 精力 )。 第 129 題 :商務(wù)談判中,對(duì)于賣主來(lái)說(shuō),尋找臨界價(jià)格的方法有 (A錯(cuò)誤試探 B 仲裁試探 C 替代試探 D 開價(jià)試探 )。 第 137 題 :商務(wù)談判中,一開始就拿出全部可讓利益的策略的特點(diǎn)是 (A態(tài)度誠(chéng)懇 B 務(wù)實(shí) C 堅(jiān)定 D 坦率 )。因此,作為推銷員首先要了解客戶知識(shí),其次才是產(chǎn)品知識(shí)和公司知識(shí)。 2STP 法測(cè):是市場(chǎng)細(xì)分,目標(biāo)市場(chǎng),和市場(chǎng)定位的英文縮寫。 3 善于鑒別。 2 該個(gè)人或組織具備購(gòu)買某種產(chǎn)品或服務(wù)的貨幣支付能力。在困難和挫折面前,有充足的自信以及戰(zhàn)勝困難的勇氣,正確的態(tài)度是成功的保證,成敗就在一念之間,當(dāng)一個(gè)人認(rèn)為自己是個(gè)最棒的推銷服務(wù)人員時(shí),他的精神狀態(tài)也一定是積極樂(lè)觀,健康快樂(lè)的。 1 客戶的真實(shí)需求是:需要用石料進(jìn)行地面裝修。 2 標(biāo)的條款。 3能否及時(shí)補(bǔ)充符合顧 客需求的商品。 6迅速而果斷地作出反應(yīng),糾正他們對(duì)問(wèn)題的看法。ve seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since the policy was announced. During his trip to China in March, Indonesian President Joko Widodo proposed that his country and China aim to increase twoway visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. The Indonesian government hopes that Indonesian nationals would also be given preferential treatment while visiting China, says Darmosumarto. In 2021, the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51 percent over 2021. Bali isn39。s illustration books. The reform and openingup brought in new concepts and ideas from the West to China, a country that had been closed to the West for nearly three decades. Fast development of economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China also imported large amounts of children39。s eurozone partners have refused to extend the country39。s banks. A real danger now looms of Greece exiting the euro, which might derail the global economic recovery and damage the longterm viability of the euro as a currency. However, such a tragedy is neither certain nor unavoidable. The EU should shoulder its responsibility to prevent the Greek crisis from overshadowing the fragile global recovery. As a major customer and supplier of the 28nation EU, and a responsible longterm holder of Eurobonds, China39。s illustration books they read in the 1980s and 1990s. This is also the last era in China39。s national airliner. Garuda offers three nonstop flights between Beijing and Bali, and four each week between Beijing and Jakarta. There are daily flights from Guangzhou, in Guangdong province, and Shanghai to Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of a volcano, Bandung, which is also known as the Paris of Java, is ideal for adventure seekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official remends for tourists. Indonesia boasts worldclass surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May to October, when it doesn39。試銷期以后,價(jià)格會(huì)不漲 10%。 5 店面銷售人員的配置是否合理。 4 履行期限,地點(diǎn),和方式。 作業(yè)四: 一、成交的基本條件? 答: 1 產(chǎn)品滿足客戶需要且 優(yōu)于競(jìng)爭(zhēng)者。這種精審會(huì)影響周圍的人。 二、尋找涼茶產(chǎn)品的潛在客戶方法? 答: 1 公司資源。5 尊重他人。 二、保險(xiǎn)公司的推銷員,尋找顧客的合適方法:資料查詢法? 答:資料查詢法是推銷員通過(guò)收信情報(bào)和查閱資料,以尋找客戶的方法。 2 把推銷的產(chǎn)品和客戶的需要,客戶的愿望結(jié)合起來(lái)。 簡(jiǎn)答、分析題附加: 一、影響推銷工作概括起來(lái)有三大類? 答: 1 推銷員的素質(zhì) 2 推銷的環(huán)境 3 推銷工作的組織管理水平 二、推銷人員的責(zé)任主要表現(xiàn)在完成銷售定額、向自己的公司負(fù)責(zé),這種說(shuō)法是不正確的?為什么? 答: 1 推銷產(chǎn)品是推銷活動(dòng)最基本功,推銷員運(yùn)用各種推銷技巧和業(yè)務(wù)知識(shí),向目標(biāo)客戶推銷產(chǎn)品,幫助企業(yè)實(shí)現(xiàn)銷售,使企業(yè)贏利。 第 131 題 :商務(wù)談判中,讓對(duì)方不失面子地改變其主張的方法有 (A 對(duì)對(duì)方聲稱所提立場(chǎng)是最后的,不可談判的說(shuō)法置之不理 B 提供有關(guān)爭(zhēng)議事項(xiàng)的新信息 C 提出實(shí)際上是象征性的或沒(méi)有實(shí)質(zhì)性內(nèi)容的讓步,以換取對(duì)方實(shí)際主張的改變 D把對(duì)方的主張解釋成與其實(shí)際說(shuō)法有所不同,對(duì)方就不必表明他改變了主張 )。 第 123題 :常見(jiàn)的談判策略與技巧有 (A故布疑陣策略 B 聲東擊西策略 C 尋找臨界價(jià)格 D 把利益擺在明處,把壓力塞給對(duì)方 )。 第 115 題 :經(jīng)濟(jì)合同糾紛的調(diào)解方法有 (A當(dāng)面調(diào)解 B通過(guò)信函進(jìn)行調(diào)解分頭解決和會(huì)合調(diào)解穿插進(jìn)行 D 根據(jù)需要分別采用開會(huì)調(diào)解和開庭調(diào)解 )。 第 107題 :每場(chǎng)談判的結(jié)束方式可據(jù) (A時(shí)間 B氣氛 D內(nèi)容 )來(lái)確定。 第 99 題 :對(duì)商務(wù)風(fēng)險(xiǎn)的評(píng)價(jià)主要應(yīng)集中在 (B 對(duì)損失程度的估計(jì) C 對(duì)事件的發(fā)生幾率大小的估計(jì) )。 第 91 題 :商務(wù)洽談人員擁有的權(quán)利大小主要取決于 (B 上司的授權(quán) C 國(guó)家的法律和公司的政策 D 一些貿(mào)易慣例 )。 第 83 題 :商務(wù)談判中,從高到低的、然后又微高的讓步策略的優(yōu)點(diǎn)是 (A讓步起點(diǎn)較高 ,富有較強(qiáng)的誘惑 B此比較容易使對(duì)方產(chǎn)生優(yōu)勝感而達(dá)成協(xié)議 D最后稍大一點(diǎn)的利潤(rùn),往往會(huì)使對(duì)方很滿意而達(dá)成協(xié)議 )。 第 75 題 :商務(wù)談判中,一開始就拿出全部可讓利益的策略的缺點(diǎn)是 (A 讓步操之過(guò)急 B 一次性的讓步讓利,可能失掉本來(lái)能夠力爭(zhēng)到的利益 C 遇到強(qiáng)硬而又貪婪的買主,會(huì)導(dǎo)致其追求更大的利益 )。 第 67 題 :(B 疲勞轟炸策略 )是指談判者為了達(dá)到一定的談判效果,利用消耗對(duì)方精力、麻木對(duì)方神經(jīng)的辦法,使之在談判中失利。 第 60 題 :(B 欲擒故縱策略 )是指在談判中的一方雖然想做成某筆交易,卻裝出滿不在乎的樣子,將自己的急切心情掩蓋起來(lái),似乎只是為了滿足對(duì)方的需求而來(lái)談判,使對(duì)方急于談判,主動(dòng)讓步,從而實(shí)現(xiàn)先“縱”后“擒”的目
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