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intercompanyvalueflowsinincumbenttelcos(ppt29)-經(jīng)營管理(完整版)

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【正文】 senkung NWS/WS Vollkosten HKTR** ES Kostenarten Kostenstellen Kostentr228。Interpany value flows in incumbent telcos CONFIDENTIAL This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client anization without prior written approval from McKinsey amp。briger Betriebsaufwand Abschreibungen PKST Unproduktive OKST Produktive OKST (. Field Force) Leased Line Narrowband 2Mbit Erl246。 Umlage von Erneuerungsprojekten direkt auf HKTR NichtProzesskosten: Rapportierung (Ist–Std x Std–Satz) 7 9 Umlage gem228。ssen) 2 Umlage OKST Umlage BKST SWSWP6320201123FRBRS 15 Unterschiede bei Governance von NWS und marktnahen Einheiten NWS ? Ziel ist Minimierung der Kosten bei definiertem Leistungsumfang ? Kostennatur gepr228。ssen zur Zielerreichung sind: –Produktkosten bei NWS –Eigene Kostenbasis –PreisMengenFunktion Transfer Costing Denken in Mio. CHF Denken in Rappen/Min. Werteflussmodell muss als Entkoppelungsmecha nismus dienen A1 SWSWP6320201123FRBRS 16 Governance L246。sse Rappen pro Minute Ziel: Entkopplung von F252。s access work ? Network Business with incremental investments to absorb growth of Inter traffic ? Access, Voice Termination: Usually regulated prices ? Inter Connectivity: Market based pricing * CuC = Customer Care Service dvpt. Operations Sales/ CuC* Syst. Integr. ISP/eBusinesses Wireline Network Retail/ SME Custo mers Corporate/ Data solutions Wireless 2 SWSWP6320201123FRBRS 27 Services SourcingFreedom Riskprotection Pricingmethod PROPOSED GOVERNANCE RULES FOR DISAGGREGATED INCUMBENTS (3/5) ? Voice Services (Traffic, Access, VAS) ? Data Services (Leased lines, WAN/Networking, other work services) ? Purchasing of work services from third parties possible ? Clear definition of service portfolio required as basis for other governance rules (., volume/ price agreements) ? Investment decisions taken by asset owner (most investments usually in Network Business) ? Protecting against market risk through: –Longterm price agreements –Longterm volume agreements ? Market based pricing ? Terms to be negotiated between Network Business and Corporate/Data Solutions * CuC = Customer Care Service dvpt. Operations Sales/ CuC* Syst. Integr. ISP/eBusinesses Wireline Network Retail/ SME Custo mers Corporate/ Data solutions Wireless 3 SWSWP6320201123FRBRS 28 Services SourcingFreedom Riskprotection Pricingmethod ? Depending on business model and products of Corporate/Data unit: –Corporate/Data resells wireless services but has no billing relationship with end customers –Wireless sells wireless services to Corporate/Data which adds additional value to the product and bills end customers ? Purchasing/reselling of wireless services form third parties allowed ? Reselling of wireless services through other channels allowed ? Investment decisions taken by asset owner (most investments usually in Network Business) ? Protecting against market risk of dedicated investments for corporate customers through: –Longterm price agreements –Longterm volume agreements ? Market based pricing depending on business model: –Sales Commission for reselling of wireless services –Market based transfer price for wireless services (., wholesale minutes) PROPOSED GOVERNANCE RULES FOR DISAGGREGATED INCUMBENTS (4/5) * CuC = Customer Care Service dvpt. Operations Sales/ CuC* Syst. Integr. ISP/eBusinesses Wireline Network Retail/ SME Custo mers Corporate/ Data solutions Wireless 4 SWSWP6320201123FRBRS 29 Services SourcingFreedom Riskprotection Pricingmethod PROPOSED GOVERNANCE RULES FOR DISAGGREGATED INCUMBENTS (5/5) ? Wireless to Network: Fix to Mobile Termination (of voice minutes) ? Network to wireless: Mobile to Fix Termination (of voice minutes) ? If applicable, sourcing from third parties possible (., Wireless may link its work directly to other carriers to avoid termination via incumbent39。 is one ponent of value flow agreements = = = SWSWP6320201123FRBRS 24 GOVERNANCE INCREASINGLY BASED ON INTERNAL MARKET MECHANISMS IN DISAGGREGATED STRUCTURES Example value flow Governance rules Sourcingfreedom ? No purchasing of work services from third parties Risk protection ? Investments/Exits as joint decisions of both units。r NWSLeistungen (in Rp./Min.) Kosten WS, EC, CC (in Mio. CHF bzw. Rp./Min.) EBITTarget (in Mio. CHF bzw. Rp./Min.) Marktpreis (in Rp./Min.) Kosteneinsparungsziel (in Mio. CHF) Aktuelle Kosten NWS (in Mio. CHF) NWS WS, EC, CC Messung der NWSPerformance im Rahmen von Achievable Cost Targets (ACT) Unterdeckung im Konzern Achievable Cost Target NWS (ACT) (in Mio. CHF) F252。r durch Verkauf an eigene Kunden –Sekund228。ger bei Zuordnungsbarkeit 15 Rapportierung auf Produktegruppen und Umlage via Umsatzschl252。rkosten DB OKST (. Man
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