【正文】 ure enterprise accounts receivable into cash speed. Because credit sales ine can＇t easily get, in practice used more sales ine is calculated alternative credit ine. Suning customers is mainly individual consumer to both clear of money and goods, trading on the basis of the account receivable credit ine proportion is very small, so the sales ine data obtained by receivable turnover is very high. In general, the higher the ratio of enterprises that enterprise collection receivable and the faster, can reduce the loss of bad, and liquidity strong, enterprise＇s shortterm solvency will also strengthen, in some extent could pensate for the current ratio low adverse impact. If the enterprise receivables turnover is too low, then explaining enterprise collection receivable inefficient or credit policy very loose, affect the enterprise use of the capital and capital normal turnover. On real estate enterprise operation ability of financial analysis framework can mainly from three aspects: building management ability index, accounts receivable turnover and working capital turnover rate. In these three respects based on real estate enterprise bining the characteristics, the selection of the appropriate financial index on real estate enterprises＇ operating capability evaluation. This paper puts forward the analysis framework of general applicability, for real estate enterprises and other enterprises in the operation of the managers do provide quantitative basis for decisionmaking and analysis methods. Through the case analysis can be found that, because the influence of assets turnover rate, total assets yield level but not necessarily advocate business wu ine consistent with gross margin. And mercial real estate and industrial real estate, residential real estate than sex where profit margins, so vanke＇s sales ine margin increased year by year, but despite highest when still about 41%, but the lujiazui, and the land is provided ine can be as high as 80% gross margin, cofco property of materials processing ine also can achieve 75% gross margin. From the trend, the ines of the three panies are in growth state gross margin. But because the operating cash flow is low, the efficiency high profit margins of the lujiazui and cofco real estate but show low on total assets. Three real estate enterprise operations in there is a mon problem, namely the working capital turnover rate is too slow.