個(gè)人潤(rùn)膚產(chǎn)品市場(chǎng)(skinmoisturizing)(2)-文庫(kù)吧在線文庫(kù)
【正文】 t t le B a g O t h e r sValue ImportanceMAT JF03 National H/S/D Misc. Stores LONG LI QI 50 60 32 BOTTLE 90ml 32 41 17 BAG 30g 26 33 13 BOTTLE 80g 24 32 5 BAG 20g 19 21 19 BOTTLE 200ml 17 26 Weighted Distribution 58 Maxam Bag Sales Contribution By Market 13% 3% 6%17%38%7%42%National4 City A CityBCD CityTownModern TradeTraditional TradeB o t t le B a g O t h e r sValue ImportanceMAT JF03 National H/S/D Misc. Stores Maxam 63 77 36 BOTTLE 80GM 42 56 17 BOTTLE 40GM 28 37 11 BAG 30GM 23 27 20 Weighted Distribution 59 Bag Sales Contribution By Market 27%6%15%30%44%14%53%National4 CityA CityBCD CityTownModern TradeTraditional TradeBo t t l e Ba gValue ImportanceMAT JF03 National H/S/D Misc. Stores Weighted Distribution Hai Er Mian 57 68 40 BOTTLE 40GM 38 52 10 BAG 25GM 28 28 30 BOTTLE 25GM 26 31 19 BOTTLE 100ML 13 19 0 60 Summary ? Bag market size is declining yearly ? Bag better accepted in West/Town and in traditional trade, and dominated with locals with much low price ? Bag products has the distribution advantage as perated into traditional trade 61 62 演講完畢，謝謝觀看！ 。 Distribution Slightly Increased 4 . 9 4 . 97 . 55 . 93 . 7 4 . 25 . 28 . 21 1 . 34 . 28 . 81 4 . 29 . 91 1 . 21 . 20 . 80 . 91 . 31 . 53 . 43 . 64 . 24 . 23 . 82 . 902468101214161820JF 0 1 M A 0 1 M J 0 1 JA 0 1 S O 0 1 N D 0 1 JF 0 2 M A 0 2 M J 0 2 JA 0 2 S O 0 2 N D 0 2 JF 0 32 2 0 ml ( 浴后乳液） 1 0 8 ml （鮮奶乳液） 1 1 0 mlBody Lotion Basic Base 108ml 6 7 8 9 7 8 8 7 11 11 12 11 9 220ml 7 8 8 10 7 8 7 8 9 10 10 9 8 Weighted Distribution () () 13 . Body Lotion Basic Share Distribution By Market Yu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong 4M to JF02 4M to JF03 JF 02 JF 03 National YMJ 108ml 8 9 220ml 7 8 N2 YMJ 108ml 6 12 16 220ml 9 12 N A City YMJ 108ml 23 30 220ml 26 30 Volume Share Weighted Distribution 14 Body Basic Lotion, Sales Mix Growth By City Quick Development of Body Basic Lotion Traced to Key A Cities 1961922932833802064 M t o JF 0 2 4 M t o JF 0 3T o w n BC D C i t i e s A C i t e i s 4 C i t i e s22634 2921636521451423220333125317 220514 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3T o w n BC D C i t i e s A C i t e i s 4 C i t i e sVolume Sales(Ton) Value Sales(000Rmb) 24% 13% 34% 24% 52% 29% 5% 13% ?Number in green is of the annual growth MAT JF03 vs MAT JF02 15 Body Basic Lotion, Key Brands Share by City We Lost Share to Bai Que Ling Small Brands in Key Cities and Yu Mei Jing in A Cities YU MEI JING 25 4 BAI QUE LING HAI ER MIAN 2 5 XILI 0 6 GONG DENG 0 0 2 XIAN ZI 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA XX VASELINE NIVEA SOFTSENSE A City BCD City 4 City National Volume Base Body Lotion Basic Base 16 Body Basic Lotion, Key Brands Share by City Our Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost Value Base Body Lotion Basic Base YU MEI JING 8 5 BAI QUE LING 1 PEARS 1 FA TOBABY XILI 0 0 XX VASELINE 4 NIVEA 1 SOFTSENSE 4Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YA A City BCD City 4 City National 17 Summary ? Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation 6% in volume and 9% in value ? Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth ? Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter 18 Summary Body ? With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value。 Overall Lotion Still Captured Positive Growth while Cream Declined Volume Share (Body Base) TTL BODY 100 11 CREAM 4 LOTION 26 Basic 25 Pure White 56 Pure UV 54 UV+White 80 OIL 4 4M to JF03 Growth vs YA ?Number in red is of XX product growth respectively. (National) 100 7 4 17 14 59 21 66 3 Value Share (Body Base) 4M to JF03 Growth vs YA 9 Body Basic Lotion Key Competitors Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total Segment 2 4 . 59 . 21 1 . 63 2 . 51 8 . 9 1 5 . 3T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV o l u m e B a s e1 3 . 54 . 17 . 22
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